The discipline of communication focuses on how people use messages to generate meanings within and across various contexts, cultures, channels, and media. It analyzes the two-way process of reaching a mutual understanding in which participants not only exchange (encode-decode) information, news, ideas, and feelings, but also create and share meaning. In general, communication is a means of connecting people or places. In business, for example, it is a key function of management--an organization can not properly operate without efficient communication between levels, departments, and employees. Communication is a diverse discipline which includes inquiry by social scientists, humanists, and critical and cultural studies scholars.
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