Improving Search Engine Results

  1. Place content on your pages that contain the keywords you want to emphasize.
  2. There must be at least one link to your site or page from somewhere else. Search engines rank your pages according to the number of links pointing at your page, so you should try to get as many links pointing at your pages as possible.
  3. Page title. Use keywords in the page title and use the h1 tag for the title size.
  4. Use keywords in links. A link saying "click here" isn't as good as a link saying "learn more about Baylor research" because the latter has a keyword in the text. It's also more readable to your visitors this way, so you're improving how your site is read by people as well as search robots.
  5. Avoid Flash (or at least avoid Flash-only sites). Not only do usability studies show that people consistently HATE Flash-based sites because it slows them down, but search engines have no way of recognizing any of the text in a Flash file.
  6. Line up your navigation along the left side. Search engine bots can navigate pages more easily when they follow traditional standard page layout, which is usually a navigation bar along the left and a heading along the top.
  7. Have navigation links as text (somewhere on site). If your navigation is made of images, it's a good idea to have text links somewhere on your site because search engines have difficulty viewing images.
  8. Use keywords in your alt text. Alt text stands for alternative text - this is what shows up when a picture isn't finished downloading, or what, say, a visually-impaired person might hear when their browser is reading aloud to them. The keywords you place here help tell the search engine what your page is about.
  9. Good standard sitemap hierarchy really helps search engines find their ways around and they reward that behavior.

  10. Do not try to fake out search engines. Don't load tons of hidden words on pages. Don't load tons of keywords.