Rochelle R. Brunson, Ph.D.

Rochelle R. Brunson, Ph.D.
Clinical Associate Professor in Apparel Merchandising
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Clinical Associate Professor in Apparel Merchandising 

Program Coordinator for Apparel Merchandising

Internship Coordinator

Education:

  • Ph.D. Fashion Merchandising, Texas Woman's University

  • M.S. Fashion and Textiles, Louisiana Tech University

  • B.S. Fashion Merchandising, University of Louisiana in Monroe

Areas of Teaching Interest:

  • Buying and Merchandising
  • Critical Thinking
  • Entrepreneurship
  • Marketing (B2B & D2C)

 

Associations:

  • NACRA-North American Case Research Association 

Background:

Native Texan who grew up in West Monroe, Louisiana as well as Birmingham, Alabama. Industry experience includes buying and retail management (department store, specialty stores, and discount chain). Previous teaching experience includes Louisiana Tech University, Texas State University, University of Houston-Clear Lake, and Alvin Community College where she served as Department Chair for Management, Marketing, and Entrepreneurship.

 

Research:

  • Social Entrepreneurship

  • Customer Service – Experience Retailing

  • E-Commerce, M-Commerce

 

Recent Publication:

Reed, M.M., and Brunson, R.R. (2021). Case Studies in Entrepreneurship. Cheltenham, England: Edward Elgar Publishing Company. (Textbook)