Jeff Berry received his MBA from Baylor University, and after teaching Economics and Entrepreneurship in the Business school at Baylor University, founded CrossWind Ministries in 1994. For 11 years, Jeff helped direct Grace Bible Study, a non-denominational bible-study for college students in Abilene. Starting with 50 students in 1994, Grace grew to over 1500 students attending the weekly gathering.
Over the years CrossWind developed into a multi-faceted ministry organization comprised of Jeff Berry Band, Curiously Strong Music Publishing, and Reality Weekends, an intensive discipleship weekend for students.
Berry and his band led in thousands of settings across the United States and in England, Germany, Turkey, South Africa and Scotland. For 3 years beginning in 2004, they began leading worship at The Heights Church in Dallas, TX as well as for Dallas Baptist University, while he was serving as an adjunct professor in their Music Business program.