Mining & Analyzing Social Media Content: Using Tweets and Posts to Gauge Consumer Sentiment

DateFebruary 27, 2018
Time3:30 - 5:00 pm
LocationVisualization Studio, Poage Library 2nd floor
DescriptionLearn how to extract content from Twitter to analyze language and sentiment, and to calculate various Facebook metrics, such as: like rates, share rates, and comment rates. Participants in this hands-on workshop will explore the effect of Appleā€™s marketing campaigns and its iPhone sales. Workshop participants will navigate through prepared Jupyter Notebooks to analyze and visualize these metrics and relationships. No prior experience with social media mining or metrics, text analysis, or data visualizations are required. Open to the entire Baylor community.
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PublisherUniversity Libraries
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