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Center for Professional Selling

Baylor ProSales Announces Results of the Baylor Business Selling Outside (BBSO) competition

Feb. 15, 2022

Baylor’s Center for Professional Selling revealed the final results of the Baylor Business Selling Outside (BBSO) competition on February 11 as students and faculty gathered in-person and executives representing the ProSales Corporate Partners participated via video conference. The BBSO is designed to engage students in a realistic sales situation with business executives. This year, students focused on selling a 3M adhesive material to a spa tub manufacturer who was experiencing growing market demand due to COVID 19. These in-person role-play sales meetings were judged virtually by 140 business executives from around the country, offering students a chance to gain valuable feedback from the Center for Professional Selling’s Corporate Partners.

2022 BBSO Winners

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This year’s competition consisted of 128 competitors (individual and two-person-teams) who met face-to-face with eleven executives. The top ten individual finishers included:

1. Matthew Mouton
2. Paige McClelland
3. Caleb Paschke
4. Amanda Corts
5. Alec Galbraith
6. Jordon Ermentraut
7. Kristina Ward
8. Hannah de la Torre
9. Brian Galbraith
10. Kelsey Boehme

First-place finisher, Matthew Mouton, shared this about his competition experience: "The BBSO is a complex sale where students have to think about the customer’s entire manufacturing process and how the product that I am representing as a sales professional can improve that process. This is my favorite competition because it is an opportunity for us to showcase our personal selling styles in front of our Corporate Partners."

Students in the advanced sales class must compete in the BBSO as individual competitors and as part of a two-person team, thereby gaining understanding of the team sales process. One such student, Junior Jordan Goehring took the top team competition score, with his partner Chloe Carlson: "Being this was my first team sales experience, the BBSO team sale was a totally new learning experience. Working with Chloe was a real pleasure. We learned how we both carry on conversations as individuals and how to build off of one another as team members. To our surprise, we were able to uncover different elements from the buyer that we were not able to uncover by ourselves. Even with different personalities – she’s a driver and I’m a relationship-builder – we were able to effectively create a successful outcome with the buyer," said Jordan as he described his team-selling experience.

"We appreciate the opportunity to develop a realistic sales case that provides our students with strong development opportunities. One of our 3M Buyers – Andy Anderson (BU ProSales ‘12) – showed our team photos on his phone pertaining to a real 3M customer experiencing the same competitive product problem as what we presented in our case," according to Dr. Andrea Dixon, Executive Director of the Center for Professional Selling. “It’s very rewarding to know that we are preparing students for today’s business world.

The BBSO allows Baylor students to see how they stack up against their peers and allows the center’s Corporate Partners to view Baylor talent as they prepare to enter the job market. In addition, top individual performers are awarded cash prizes.

About the Center for Professional Selling

Dedicated to excellence in sales education and based in the university's Hankamer School of Business, the Center for Professional Selling is recognized as one of the premier global information resources for the sales profession. For more information on the Center for Professional Selling, visit https://www.baylor.edu/business/selling.

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