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Dr. Andrea Dixon

Center for Professional Selling

Headshot of Andrea Dixon

Holding an endowed professorship, Dr. Andrea Dixon provides academic leadership for Baylor University’s Center for Professional Selling. Since 2009, Dixon has built Baylor’s sales center into one of the top programs in the country, commemorated its 25th Anniversary (the oldest sales center in the U.S.), and edited the 30th Anniversary issue of the Journal of Personal Selling and Sales Management.

Dixon’s has published in the Journal of Marketing, Harvard Business Review, Organizational Science, Journal of the Academy of Marketing Science, Leadership Quarterly, European Journal of Marketing, the Journal of Personal Selling and Sales Management, Journal of Marketing Education, and other journals. Dixon's research in the Journal of Marketing was the 2002 award-winner. She co-authored Strategic Sales Leadership and her work on customer selection appears in The Oxford Handbook of Sales Management and Sales Strategy. Dr. Dixon serves as the Regional Editor for the European Journal of Marketing and on the Editorial Review Boards for the Journal of Personal Selling and Sales Management, the Journal of Marketing Theory and Practice, the Journal of Business-to-Business Marketing and the Journal of Marketing Education. She is also an Ad Hoc Reviewer for the Journal of Marketing and the Journal of the Academy of Marketing Science.

Having completed her Ph.D. at Indiana University-Bloomington, Dixon has received numerous teaching awards: MBA Teaching Award (U.C.), Irwin Publishing’s national teaching award, Distinguished Professorship (I.U. MBA students), University-wide award (I.U.) and the Ronald J. Dornoff Teaching Fellow (U.C.). Dixon was named the international Academy of Marketing Science's Marketing Teacher Award winner in 2008. During 2014, she received the Excellence in Teaching Award from the American Marketing Association Sales SIG as well as the Hankamer School of Business Teaching Excellence award. In 2020, Dixon was named the Cornelia Marschall Smith Award winner, which is presented annually to a Baylor faculty member who makes a superlative contribution to the learning environment at Baylor, including teaching, which is judged to be of the highest order of intellectual acumen and pedagogical effectiveness; research, which is recognized as outstanding by the national and/or international as well as local community of scholars; and service, which is regarded as exemplary in building the character of intellectual community at Baylor.

In addition to teaching PhD, master- and undergraduate-level students, she shares her research through both keynote addresses and executive trainings. As a member of Duke University’s Global Learning Resource Network for Executive Education, Dr. Dixon has addressed executives in London, Hong Kong, Mumbai, Mexico City, Dubai, Hyderabad, Paris and throughout the United States. As a member of the academy, Dixon co-chaired several conferences: 2007 Winter AMA Educators, 2012 and 2017 Global Sales Science Institute (GSSI), and 2012 and 2016 3M Frontline Sales Conferences. She served on the boards of the AMA Academic Council, National Conference on Sales Management and the Global Sales Science Institute. She served as President of the AMA Sales SIG. She has served on several non-profit boards at the global, national and regional levels. In 2019, Dixon assumed the Presidency of the University Sales Center Alliance. At the university, she recently served as the Vice-Chair of Baylor’s Presidential Search Committee and as a Faculty Regent on the Baylor University Board of Regents.

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