Business Research

Judging Research with Impact

Successful research often starts with a belief that you will discover something that will make a difference. With business schools spending millions of dollars a year to support faculty research, our findings should matter, and at Baylor University's Hankamer School of Business, we have conducted studies that matter for decades.

As professors dedicate years to research, a crowning accomplishment is for their findings to reach others through publication. This issue of Focus features our faculty research that has been included in top publications such as the Journal of Business Ethics, the Journal of Organizational Behavior, the Journal of the Academy of Marketing Science, and MIS Quarterly.

The publication of academic research is a conduit for showcasing potential impact of research, but its actual impact is measured after the research is widely disseminated. This thought leadership has inspired change within corporations, industry-supported studies, and practitioners' adoption and implementation of research ideas.

How do we judge research with impact? The Association to Advance Collegiate Schools of Business (AACSB) serves as an international accrediting organization for business schools and defines effective research as diverse, highly visible and accessible to the public at large.

These factors provide measurements to determine research with impact:
• the number of times a published article is cited
• the number of awards its authors receive
• testimony before a government or other policy-making body
• changes in business practice
• requests to present papers at important gatherings
• sales numbers of books

This issue of Focus also features two events and an ongoing program that have served as catalysts to research through the collaboration of international scholars and researchers. Baylor's Center for Professional Selling held a research symposium, with more than 50 attendees from around the world, in conjunction with its 25th anniversary celebration. The annual Transformative Consumer Research conference provided a dialogical forum for researchers studying how to transform the world by eliminating barriers between social change and business research. Baylor's McBride Fellowship Program continues to facilitate the exchange of ideas between faculty members and PhD students on an international level.

By participating in research-centric events and programs and consistently publishing significant research, the faculty of the Hankamer School of Business will continue to play a fundamental role in the shaping of our business world.

Terry S. Maness

Dean, Hankamer School of Business

Dean Terry Maness
Baylor University