Business Research

Research Reaching Outside Academia

HOPE KOCH Associate Professor, Information Systems
TIM KAYWORTH Department Chair and Associate Professor, Information Systems

Koch's research on enrollment for university Information Systems (IS) programs has impacted not only academia but also the corporate world. Universities have used the research to improve enrollment in their IS programs, and companies like ConocoPhillips, USAA, and McLane Advanced Technologies have applied Koch's findings to refine recruiting practices of graduates. The paper discussing enrollment, "Attracting, Retaining and Placing IS Students in an Economic Downturn" coauthored by C. Van Slyke, J. Wells, R.T. Watson, and R.L. Wilson, was published in Communications of the Association for Information Systems, 2010. Koch also served on a panel for discussing placement of IS students at the 15th Annual Americas Conference of Information Systems held in San Francisco, Calif., August 2009.

Koch, with Tim Kayworth, wrote "Partnering with the Majors: A Process Approach to Increasing IS Enrollment, which was published in the Journal of Information Systems Education, 2009. Terry Maness, Hankamer School of Business dean, presented Koch's and Kayworth's research at the Southwestern Business Deans' Association Conference held in Santa Fe, N.M., June 2009. The research earned the Bobby G. Bizzell Innovative Achievement Award, which included a cash prize from BusinessWeek for continuing the good work of Baylor's IS Career Development Program.

KEVIN KOBELSKY Associate Professor, Accounting
MICHAEL A. ROBINSON Professor, Accounting

For the past three years, Kobelsky has partnered with InformationWeek to analyze company data for research on companies' IT spending. His research was highlighted in the article "From Academia to Action" published in InformationWeek's annual IW500 issue, which focuses on IT investment and IT value.

The article profiled Kobelsky's research findings, which included several papers, one coauthored by Baylor Accounting professor Michael A. Robinson: "The Impact of Outsourcing on Information Technology Spending," which was published in the International Journal of Accounting Information Systems in June 2010. Kobelsky's accounting research is of value to business technology leaders-it provides practical insights into how IT delivers business value.

Following the IW500 publication, Kobelsky was invited to present "Creating Value with IT: Insights and Interviews" as a guest speaker at The Data Center Leaders Summit, Southeast 2010, held in Atlanta, Ga., September 2010. Kobelsky presented his findings on the positive correlation in IT spending and increased corporate earnings and stock price.

BILL REICHENSTEIN Professor of Finance
Pat and Thomas R. Powers Chair in Investment Management

Reichenstein's research focuses on withdrawal and investment strategies and approaches to asset allocation. He urges investors to distinguish between pre-and after-tax dollars when calculating asset allocation to get the most from their investments. For example, an after-tax dollar in a Roth IRA is bigger than a pre-tax dollar in a 401(k).

Reichenstein's ideas have generated an impact on the investment services industry. In a survey conducted by The Research Foundation of CFA Institute, 15 percent of surveyed managers now use Reichenstein's suggested investment methods. Retiree Income ( is currently developing software based on his strategies to help financial planners.

Reichenstein has spoken on investment strategies for numerous organizations including the National Financial Planning Association Conference held in Boston, Mass., October 2010; the AICPA's National CPA Conference held in San Diego, Calif., October 2010; the annual Morningstar Investment Conference held in Chicago, Ill., June 2010; and for Thornburg Investment Management's fall 2010 Retirement Income Webinar Series-over 800 participants registered for the webinar.

RANDAL VAUGHN Professor, Information Systems

Vaughn, whose research focuses on cyber security operations, received a grant from ESET LLC, an antivirus and security company with U.S. headquarters in San Diego, Calif. The grant encourages basic research, facilitates an information exchange between industry and academia, and allows academics the opportunity to participate in other industrially-led initiatives.

Vaughn has already generated work from the grant-he has completed a first trial of an open-protocol for antivirus product testing and comparison, and has developed a short overview of the current cybercrime threatscape. Future projects have the potential to involve other departments on campus, with Baylor and ESET researcher collaboration.

Vaughn serves as an organizer for the Internet Security Operations and Intelligence (ISOI) conference, which provides professionals and academics in the security operations community a chance to meet, exchange ideas and communicate about potential and on-going research-ESET participates in the conference as well. Vaughn also serves as general chair of the APWG/IEEE eCrime Researchers Summit, an annual event that brings together academic researchers, security practitioners, and law enforcement to discuss all aspects of electronic crime and ways to combat it.

PEDRO REYES Associate Professor of Operations Management
Director, Center for Excellence in Supply Chain Management

Reyes' paper "Empirical Evidence of RFID Impacts on Supply Chain Performace," coauthored by John K. Visich, Suhong Li and Basheer Khumawala, was published in the International Journal of Operations & Production Management, December 2009. RFID Journal then highlighted the research in the article "University Researchers Say RFID's Worth is Proven When Deployed Enterprise-wide." The paper and article have led to a study supported by DC Velocity. Reyes and colleagues are investigating key issues firms consider when adopting RFID technology. Analyzing results from a survey administered by DC Velocity, they hope to determine the potential of RFID for supply chain innovativeness, the key motivators and barriers for RFID adoption, and how RFID adoption can improve logistics and supply chain performance-the findings will appear in a forthcoming issue of DC Velocity.

KATHY HURTT Assistant Professor, Accounting

Hurtt's research on professional skepticism is influencing auditing standard setting on a global scale. Hurtt's working paper "Professional Skepticism: A Model with Implications for Research, Practice and Education" was cited in the U.K.'s Auditing Practices Board (APB) white paper "Auditor Skepticism: Raising the Bar." The APB is part of the Financial Reporting Council (FRC), which serves as the U.K.'s organization that sets external auditing standards. Within the U.S., the Center for Audit Quality cited Hurtt's paper, "Development of a Scale to Measure Professional Skepticism" in their recent release, "Deterring and Detecting Financial Reporting Fraud." Hurtt's research focuses on the characteristics and behaviors of professional skepticism.

*Hurtt's research was listed in the spring 2010 issue of Focus as research that would have an industry impact.

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