Communications & Marketing
Mission
The mission of the Communications & Marketing (C&M) department at Baylor University's Hankamer School of Business is to cultivate a positive reputation for the school.
Purpose
Our team provides leadership and counsel to other Hankamer departments on matters of marketing, communications, and relationship-building, with the interest of helping those departments achieve their goals. This may include, but not be limited to, messaging, market positioning, media relations, online communications, advertising, print communications, event promotion, and internal communications.
Vision
Our team enables engagement with stakeholders through a variety of media, both physical and virtual, to develop interest, active involvement, and relationships.
Values
Our team operates on a foundation of values that include professionalism, relevance, innovation, integrity, authenticity, two-way communication and a Christian commitment.
| Cynthia J. (C.J.) Jackson, Director |
Becca Broaddus, Publications Manager |
Jordan Ochel, Digital Marketing Manager |
| Lindy Fuller, Marketing Production Manager |
