Impact and Innovation

The Office of Communications & Marketing at Baylor’s Hankamer School of Business works with the departments, centers, institutes and programs across the School to develop and deliver integrated, strategic communications plans aimed at cultivating a positive reputation for the organization.

Mission

We cultivate a positive reputation for the Hankamer School of Business.

Vision

We advance the reputation of Baylor Business with thought leadership, expertise and creativity, crafting media that engages audiences.

Values

We operate on a foundation of values that include leadership, relevance, innovation, integrity, respect, collaboration, teamwork and a Christian commitment.

Project Request Form

Submit this form to request projects with the Office of HSB Communications and Marketing.

Cynthia J. (C.J.) Jackson, Director
Email: Cynthia_Jackson@baylor.edu
Phone: (254) 710-7628
Department management, strategy, planning, brand management, positioning, advertising, media relations, radio/podcasts

Jordan Ochel, Assistant Director of Digital Marketing
Email: Jordan_Ochel@baylor.edu
Phone: (254) 710-1929
Graduate Business Programs digital strategy and marketing, website content management, web design, online strategy, usability testing, user experience, analytics, mass email

Justin Walker, Publications Manager
Email: Justin_R_Walker@baylor.edu
Phone: (254) 710-6190
Baylor Business Review magazine, Innovative Business at Baylor magazine, managing, writing and editing printed materials such as annual reports, brochures and viewbooks

Bo Mello, Marketing Specialist
Email: Bo_Mello@baylor.edu
Social media content and engagement, digital signage management, videography