Impact and Innovation

The Communications & Marketing Department at Baylor’s Hankamer School of Business works with the departments, centers, institutes and programs across the School to develop and deliver integrated, strategic communications plans aimed at cultivating a positive reputation for the organization.

Mission

We cultivate a positive reputation for the Hankamer School of Business.

Purpose

We provide leadership and counsel to HSB departments on matters of marketing and communications to help them achieve their goals. This may include planning, messaging, market positioning, analytical data insights, media relations, social media, websites, advertising, print materials, event promotion and internal communications

Vision

We enable engagement with stakeholders through a variety of media, both physical and virtual, to develop interest, active involvement and relationships.

Values

We operate on a foundation of values that include professionalism, relevance, innovation, integrity, authenticity, two-way communication and a Christian commitment.

Cynthia J. (C.J.) Jackson, Director
Email: Cynthia_Jackson@baylor.edu
Phone: (254) 710-7628
Department management, strategy, planning, brand management, positioning, advertising, media relations, radio/podcasts

Jordan Ochel, Digital Marketing Manager
Email: Jordan_Ochel@baylor.edu
Phone: (254) 710-1929
Website content management, web design, online strategy, usability testing, user experience, analytics, mass email

Justin Walker, Publications Manager
Email: Justin_R_Walker@baylor.edu
Phone: (254) 710-6190
Baylor Business Review magazine, Innovative Business at Baylor magazine, managing, writing and editing printed materials such as annual reports, brochures and viewbooks

Ally Peters, Graduate Assistant
Email: Ally Peters@baylor.edu
Phone: (254) 710-4738
Social media content and engagement, digital signage management