Robocalls up 27 Percent This Year in 254 Area Code
Waco Tribune-Herald: Professor of Marketing James Roberts is quoted in this piece about the rise of robocalls.
Bears Hiring Bears: 4FRONT
The only thing better than a Baylor Business entrepreneur is a Baylor Business entrepreneur who builds up more of his kind.
Outstanding Undergraduates Recognized
Dean Terry S. Maness hosted an awards ceremony and banquet to celebrate Business undergraduates who will be graduating in 2018.
From Promposals to Snaps, Smartphones Are Crashing the Prom Party
USA Today: This article about smartphone usage among teens and college students references professor of marketing James Roberts and his research on smartphone addiction.
The Art of Marketing to Women
Business Review Podcast: After decades of discriminatory and patronizing marketing toward women from the largest firms and the biggest brands, Kristi Faulkner, president of the New York ad agency WomenKind, was determined to shake up the status quo.
Consumer Expert Warns Against Smartphone, Bible-App Use in Worship
Baptist News Global: This article about smartphone usage in church features professor of marketing and smartphone addiction expert James Roberts.
The Personality Traits That Put You at Risk for Smartphone Addiction, According to Science
The Washington Post: Professor of marketing and expert on smartphone addiction James Roberts is quoted in this piece about Big 5 personality traits and smartphone addiction.
Who Are the Best Gift-Givers? Not Who You'd Think, Says Baylor Marketing Research
Science Codex: This piece features research from professor of marketing Meredith David who found that the best gift-givers are people who are considered "anxious" in social settings.
Could Social Anxiety Make People Better Gift Givers?
Earth.com: Research by professor of marketing Meredith David found that individuals with social anxiety are better at choosing gifts for other people than their counterparts.
Who Are the Best Gift-Givers? Not Who You'd Think, Says Marketing Research
Phys.org: New research from professor of marketing Meredith David shows that people who are "anxious" in social settings are better at selecting gifts people are most likely to enjoy.