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Marketing

Cheapest Car Insurance in Texas
[6/21/2022]
WalletHub: Professor of marketing Meredith David is a featured expert in this article about car insurance in Texas.
(FULL STORY)

Edgy Ad Campaign for Christian TV Series Gets Mixed Reviews
[5/18/2022]
Boston Globe: Professor of marketing Tyrha Lindsey-Warren is quoted in this article about a disruptive advertising campaign for a popular Christian TV series.
(FULL STORY)

Audio: Business Review: Valuing Audiences of Color
[5/12/2022]
KWBU (NPR): Marketing professor Tyrha Lindsey-Warren discusses the findings of her research into the unintended effects of minority discounts in the advertising space.
(FULL STORY)

The Power of Power Distance Belief
[4/1/2022]
Baylor Business Review: Lingjiang Lora Tu and JaeHwan Kwon study the reach of educational messaging and its impact on the audience.
(FULL STORY)

College Football Sponsor Swaps: Performance Enhancer or Money Grab?
[3/30/2022]
Sportico: Lane Wakefield, Marketing professor, was mentioned for his contributions to a study on the effects of switching apparel brands on on-field performance and recruiting.
(FULL STORY)

What Are the Disadvantages of Mobile Phones?
[3/29/2022]
Love to Know: Research by Marketing professors James A. Roberts and Meredith David about how cell phones can damage romantic relationships is cited in this article about the disadvantages of mobile phones.
(FULL STORY)

Why Broncos, Denver Will Feel Russell Wilson Effect in Terms of Dollars, Sense
[3/27/2022]
The Denver Post: Marketing professor and sports expert Kirk Wakefield was interviewed about how new Denver Broncos' quarterback Russell Wilson is quickly impacting the Broncos' merchandise and ticket sales.
(FULL STORY)

Cinderella St. Peter’s Can Now Expect Boom in Applications, Donations, and Sales
[3/23/2022]
Washington Examiner: Sports, Strategy and Sales professor Kirk Wakefield explains how winning sports tournaments, like March Madness, increases college applicants, improves the academic quality of the student body and raises donations.
(FULL STORY)

Best Car Insurance in Texas
[2/2/2022]
WalletHub: Meredith David, professor of Marketing, is a featured expert in this guide where she offers advice on shopping for car insurance.
(FULL STORY)

Waco Family & Faith Film Festival Celebrates Third Year in New Home
[2/2/2022]
Waco Tribune-Herald: Professor of Marketing Tyrha Lindsey-Warren explains why she started the Waco Family & Faith Film Festival.
(FULL STORY)


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