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Marketing

7 Ways to Follow a Healthier Diet in 2019
[12/27/2019]
Consumer Reports: Meredith David, assistant professor of Marketing, is cited in this article discussing small changes that can be made to encourage healthier eating habits.
(FULL STORY)

Audio: Baylor Connections - Dr. Tyrha Lindsey-Warren
[8/16/2019]
KWBU (NPR): Professor of Marketing Tyrha Lindsey-Warren was interviewed on this episode of Baylor Connections, and shared her insights about empowered storytelling from her time in entertainment and education.
(FULL STORY)

Problematic Smartphone Use: Addiction or Compulsion?
[7/29/2019]
One Zero: Professor of Marketing James Roberts is featured in this article about his research on smartphone addiction, and his concerns about the impact of such behavior, regardless of whether or not some label it "addiction."
(FULL STORY)

Audio: How Chip and Joanna Gaines Turned a Hit TV Show Into Magnolia
[6/30/2019]
Repeat Customer Podcast: This podcast about the rise of the Magnolia brand and its impact on Waco is professor and chair of Marketing, Chris Pullig.
(FULL STORY)

How Taking a Break From Technology Can Improve Your Personal and Professional Life
[6/7/2019]
Thrive Global: In this piece about mobile phone addiction, research by professors of Marketing James Roberts and Meredith David on phone interaction and 'phubbing,' or 'phone snubbing,' is highlighted.
(FULL STORY)

Are Mobile Phones Bad for Your Health?
[5/31/2019]
Digital Journal: Discussed in this article is 2014 research by professor of Marketing James Roberts which found that as smartphone functionality increases so, too, might phone addiction.
(FULL STORY)

Baylor Recognizes Outstanding Staffers
[5/9/2019]
Waco Tribune-Herald: Brianna Hensley, program manager for the Center for Professional Selling in the department of marketing, is a recipient of Baylor's Outstanding Staff Award for her outstanding service and pursuit of excellence in her work.
(FULL STORY)

5 Tips for Managing Anxiety When You're in a Relationship
[4/23/2019]
Yahoo Lifestyle: This article references a study from James Roberts, The Ben H. Williams Professor of Marketing, and Meredith David, assistant professor of marketing, about the harmful effects of technology in relationships.
(FULL STORY)

Gaineses Announce New Details of Multimedia Venture with Discovery
[4/10/2019]
Waco Tribune-Herald: James Roberts, The Ben H. Williams Professor of Marketing, is quoted in this article about the Magnolia brand and Chip and Joanna Gaines' upcoming venture with Discovery Inc.
(FULL STORY)

Why The AAF Was Doomed To Fail
[4/3/2019]
Forbes: Kirk Wakefield, The Edwin W. Streetman Professor of Retail Marketing, discusses the marketing strategy of the failed American Alliance for Football.
(FULL STORY)


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