Business News

Business News NEWSROOM

Marketing

7 Ways to Follow a Healthier Diet in 2019
[12/27/2019]
Consumer Reports: Meredith David, assistant professor of Marketing, is cited in this article discussing small changes that can be made to encourage healthier eating habits.
(FULL STORY)

Student Finds Mentor, Inspiration, at ColorComm Conference
[12/13/2019]
Baylor senior Havyn Colon was among 55 women selected from more than 300 applicants to be a 2019 ColorComm Fellow. Colon is a marketing major and film minor from Houston.
(FULL STORY)

Baylor Study: Fear of Missing Out (FOMO) Plus Social Media Connections Can Equal Happiness
[12/2/2019]
WACO, Texas (Dec. 2, 2019) – FOMO – aka the “fear of missing out” – can have a positive impact on well-being when it leads to social media use that increases social connections, according to a new Baylor University study.
(FULL STORY)

Audio: Business Review - Remote Psychology
[11/7/2019]
KWBU (NPR): Marketing professor Sara Perry reviews pros and cons of working from home in this episode of Business Review.
(FULL STORY)

Video: Good Question: What to Do When Someone ‘Phubbs’ You?
[11/7/2019]
WYTV (ABC): Featured in this story on "phubbing" (phone snubbing) are Marketing professors and subject-matter experts James Roberts and Meredith David.
(FULL STORY)

Video: 4 Tips to Keep Smartphones From Ruining Your Relationships
[10/28/2019]
Money Talks News: Featured on this nationally syndicated consumer news program is research by professors of Marketing and smartphone experts James Roberts and Meredith David, who found that "phubbing" (smartphone snubbing) can damage romantic relationships and lead to depression.
(FULL STORY)

How to Stop Looking at Your Phone
[10/23/2019]
Vox: Professor of Marketing James Roberts is a featured consumer expert in this article offering tips to help people disengage from their smartphones.
(FULL STORY)

Top Finishers of BBBD Sales Competition Announced
[10/9/2019]
Baylor’s Center for Professional Selling initiated the academic year with the Baylor Business Business Development (BBBD) competition, which is an experiential learning exercise focused on the pre-call planning and business development steps of the sales process. The competition engaged 70 competitors who established strategies for contacting prospective buyers and initiating contact with these buyers via telephone and email. Their goal in the process was to obtain a face-to-face meeting.
(FULL STORY)

How to Deal With ‘Sunday Scaries’
[9/22/2019]
Houston Chronicle: This article features the insights of professor of Marketing Sara Perry about the "Sunday Scaries" anxiety that people feel as the weekend nears an end.
(FULL STORY)

Edutainment' Can Lead to Positive Health-Related Changes Among Multicultural Millennials
[9/20/2019]
News Medical: "Edutainment" can lead to positive health-related changes among multicultural millenials according to a new study by Tyrha Lindsey-Warren, professor of Marketing.
(FULL STORY)


Top News | News Archives

Border Title