NFL TV Ratings: Why People (Won't) Watch
Forbes: Kirk Wakefield, executive director of Sports Sponsorship & Sales, discusses recent changes in technology that impact TV and sports viewing culture.
The 2018 Dale P. Jones Business Ethics Forum: Week One Panel Events
Baylor University’s Hankamer School of Business will host the 2018 Dale P. Jones Business Ethics Forum from Wednesday, Oct. 24 to Friday, Nov. 16. This year’s theme is “The Ethics of Artificial Intelligence” and the forum will kick off the first week with two panel events and an MBA Ethics Luncheon.
If Toys R Us Returns, Should It Change Its Model?
Texas Standard: Professor of Marketing James Roberts discusses the future of Toys R Us, the strength of the brand, and how other retailers are competing to fill the void that appeared after Toys R Us stores closed.
What Your Gifting Style Says About You
Your Wellness: This article highlights research by Meredith David, assistant professor of marketing, about the relationships between gift giving, "social projection", and security in interpersonal settings.
Are You a Victim (Or a Perpetrator) of Phubbing?
Image: This article calls for a stop to "phubbing", a term coined by professor of Marketing James A. Roberts, which refers to someone using their phone in the presence of others.
When ‘Religiosity’ Competes with Materialism, Charitable Giving Takes a Hit
Phys.org: Recent research by Marketing professors James Roberts and Meredith David uncovers the relationship between religiosity and charitable giving.
When ‘Religiosity’ Competes with Materialism, Charitable Giving Takes a Hit, Baylor Study Shows
WACO, Texas (Aug. 21, 2018) – Religious people tend to be more charitable than their nonreligious counterparts, but they’ll think twice about opening their wallets if it prolongs their next big purchase, according to new research from Baylor University’s Hankamer School of Business.
$2.99 or $3.00? Will the Difference of a Penny Get You to the Checkout Counter?
Phys.org: This article focuses on the research by professor of Marketing Lingjiang Lora Tu, who studied the success of pricing strategies to determine if prices ending in "9" led to higher purchases.
Audio: Consumer Talk: The Difference a Penny Makes
KGO 810: Dr. Lora Tu, Assistant Clinical Professor of Marketing at Baylor University, asks, “$2.99 or $3.00? Will the difference of a penny get you to the checkout counter?”
$2.99 or $3.00? Will the difference of a penny get you to the checkout counter?
WACO, Texas (July 11, 2018) – A traditional belief in retail marketing is that prices ending in “9” – $1.99 or $2.99, for example – will prompt more purchases than a whole number. But is that true? And is a simple one-penny price difference the best tactic to sell more products?