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7 Ways to Follow a Healthier Diet in 2019
[12/27/2019]
Consumer Reports: Meredith David, assistant professor of Marketing, is cited in this article discussing small changes that can be made to encourage healthier eating habits.
(FULL STORY)

Five Ticket Trends To Watch In Sports & Entertainment In 2019
[1/2/2019]
Forbes: Kirk Wakefield, Executive Director of the Center for Sports Strategy & Sales at Baylor Business, penned this column about sports ticketing service trends that he believes could potentially become reality in the near future.
(FULL STORY)

Five Ticket Trends To Watch In Sports & Entertainment In 2019
[1/2/2019]
Forbes: Kirk Wakefield, the Edwin W. Streetman Professor of Retail Marketing, addresses five trends in ticket sales to watch for in 2019.
(FULL STORY)

Why You Might Get In Cheap To The 2019 National Championship Game
[1/2/2019]
Forbes: Kirk Wakefield, Executive Director of the Center for Sports Strategy & Sales at Baylor Business, writes about the analysis of championship bowl game stadium selection for college football.
(FULL STORY)

2019 Is the Year to Go Beyond Awareness and Actually Take Charge of Our Relationship With Technology
[12/31/2018]
Thrive Global: A study by professors of Marketing James Roberts and Meredith Davis is referenced concerning the importance of setting boundaries in our relationship with technology.
(FULL STORY)

‘How much TV do you watch?’
[12/13/2018]
Innovative Business at Baylor: Research by Tyrha Lindsey-Warren, clinical assistant professor of Marketing, finds that advertisers and media agencies often devalue "ethnic-media properties" by insisting on discounts or spending fewer dollars on those properties.
(FULL STORY)

When To Buy and Sell Football Tickets
[11/14/2018]
Forbes: Kirk Wakefield, The Edwin W. Streetman Professor of Retail Marketing, discusses his key findings and recommendations regarding the best times to buy and sell tickets for major sporting events.
(FULL STORY)

NFL TV Ratings: Why People (Won't) Watch
[11/9/2018]
Forbes: Kirk Wakefield, executive director of Sports Sponsorship & Sales, discusses recent changes in technology that impact TV and sports viewing culture.
(FULL STORY)

The 2018 Dale P. Jones Business Ethics Forum: Week One Panel Events
[10/18/2018]
Baylor University’s Hankamer School of Business will host the 2018 Dale P. Jones Business Ethics Forum from Wednesday, Oct. 24 to Friday, Nov. 16. This year’s theme is “The Ethics of Artificial Intelligence” and the forum will kick off the first week with two panel events and an MBA Ethics Luncheon.
(FULL STORY)

If Toys R Us Returns, Should It Change Its Model?
[10/15/2018]
Texas Standard: Professor of Marketing James Roberts discusses the future of Toys R Us, the strength of the brand, and how other retailers are competing to fill the void that appeared after Toys R Us stores closed.
(FULL STORY)


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