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Baylor University MBA Student Places in Sony Competition

April 1, 2009

By Melissa Limmer

This past weekend two Baylor MBA students competed in the TCU Neeley School of Business Neeley Sales & Marketing Strategy Competition, sponsored by Sony Electronics, and one walked away a winner.

The MBA students representing Baylor were Matt Childress MBA/MIS and Raef Wyatt MBA. Raef Wyatt and his team placed 2nd in the overall competition. The other universities represented on Wyatt's team were TCU, SMU, Purdue, Yale and the University of Georgia. For placing second, Wyatt's team was awarded $4,000, a new Sony Cybershot digital camera, and a trophy for the school.

Rather than each team featuring members from one university, the sixty MBA students from 24 universities across the U.S. were randomly assigned to ten teams of six participants, with no two students from the same school on a single team. The teams were given a potential Sony product and were asked to provide a strategy from conception to market. Sony executives acted as the judges.

"What sets this accomplishment apart from others is that I was able to employ all the skills from the various professors I have had this semester. In this case I had all the skills necessary to succeed because of the great professors I have. This was not an individual accomplishment; it was team success that happened because of the team at Baylor," Wyatt said.

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