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Sign Up Now for Baylor in Cuba

Feb. 25, 2004

Baylor in Cuba

Studies in Contemporary Cuba

Courses Offered: INB4340, BUS4v98, INB3333 (6 Credit Hours Maximum)

(Note: A 3000-level Spanish elective is also available.) 

May 16-30, 2004

Learn why visiting Cuba is legal through this once in a lifetime opportunity to explore one of the few remaining Communist countries in the world.  For 2 weeks you will tour the largest island in the Caribbean and gain insights from experts as they speak about many of the contemporary challenges Cuba faces.  Learn to analyze complex local and global problems, including the details of the Cuban Embargo and other important economic, political, and cultural issues.  We will travel to a variety of Cuban cities and towns, and will visit museums, historic monuments, cigar factories, Indian caves, beautiful beaches, social institutions, and much more.  Fewer than 1,500 American students will visit Cuba this year.  Don't miss this opportunity to be one of them!

  • Havana (Home Base) 

  • Varadero Beach

  • Cienfuegos

  • Trinidad

  • Viñales/ Pinar Del Rio


Les Palich (MBA, PhD) is Director of the Baylor in Cuba study abroad program.  He has traveled extensively to conduct research and provide consulting support to multinational firms and to teach courses on international business.  His travels have taken him to four continents--Latin America, Europe, Asia and Africa.  He visited Cuba as director of the inaugural Baylor in Cuba program in 2002 and again for the 2003 program.  He earned MBA and PhD degrees from Arizona State University and has published several articles on cross-cultural and international strategic management issues.  He joined the Baylor faculty in 1991 and is Associate Professor of Management and Associate Director of Entrepreneurship Studies in the Hankamer School of Business.

Rick Martinez (MBA, PhD) has traveled to Europe, Asia and Latin America for personal study and to teach courses on international business and cultures.  He was part of the Baylor in Cuba programs in 2002 and 2003.  He holds an MBA from Baylor University and a PhD from Texas A&M University, where he studied strategic management, multinational corporations, and international business.  He has published articles on international business, organization theory, and strategic management.  He is currently an Assistant Professor of Management at Baylor University, having joined the faculty in 1998.

Manuel Ortuño (MA, PhD) is Professor of Spanish, Chair of the Department of Modern Foreign Languages, and has directed the Baylor summer study program in Spain.  His MA is from Ohio State University, and his PhD is from the University of Michigan.  He is of Cuban ancestry and visited the island on two occasions prior to the Castro Revolution.  His most recent research and publication focuses on the cultural accommodations made by Hispanic and Anglo-American groups that remain in long-term contact with one another.  Among his areas of teaching expertise is foreign language for specific purposes, especially Spanish for business and Spanish for teachers.  He has been a member of the Baylor faculty for 27 years.

Program cost: $1959, not including tuition (Enrollment limited to 30 students)

Cost includes: round-trip air fare from Cancun to Havana, ground transportation, 14 nights hotel accommodations, breakfast daily, and all official programs and taxes. The price does not include air transportation from Texas to Cancun, most lunches and dinners, and incidentals.


For more information, contact Julie LaStrape at the Hankamer School of Business,

(254) 710-2462.


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