NRGized Sports Marketing: Briggs Webster '13March 2, 2020
By Caroline Mitchell
Sports marketing and an energy company may sound like an unlikely duo, but not for Briggs Webster BBA ’13.
Webster graduated from the Hankamer School of Business as a Sports Strategy and Sales (S3) major and currently lives in Houston where he works as a manager in the sports marketing department at NRG, Energy, Inc. NRG is an energy company that works with energy generation and retail electricity.
What does sports marketing have to do with energy?
NRG sponsors various professional sports teams including the Houston Texans, Houston Rockets, Dallas Cowboys, San Francisco 49ers, New York Giants, New York Jets, Philadelphia Eagles, Washington Redskins and the Miami Heat. NRG also sponsors the Houston Rodeo. Through these sponsorships, NRG powers the teams’ stadiums and have installed a number of stadium infrastructure projects that showcase its sustainable energy capabilities.
“I’m in charge of sponsorships and work with coordinating marketing campaigns and events,” Webster said. “I also handle all ticket inventory and hospitality events which help grow the NRG business.”
Webster interned with the Houston Texans upon graduating from Baylor. Through this experience and the relationships he formed working with the Texans, he landed a job with NRG and has worked in the sports marketing department for over five years. Along with overseeing NRG’s sports sponsorships, Webster hosts an in-game suite experience for NRG and Reliant business clients at a variety of sporting events, most consistently at Houston Texans games and the Houston Livestock Show and Rodeo.
One of Webster’s favorite parts about his job is the opportunity he has to attend the Super Bowl. Due to the number of NFL teams NRG sponsors and the assets received through these sponsorships, he has been able to host a large group of different customers and prospects at the Superbowl for multiple years.
“I don’t think I would have ever expected to have gone to five Super Bowls at my age,” Webster said.
Throughout his time at Baylor, Webster said he did not have a clear career direction and he second-guessed his major a few times. He loved sports and he knew he wanted to be involved with sports in some capacity, but he just didn’t know exactly how.
“You really have to be patient in the sports world. I made $7.25 an hour with a college degree and thought about getting out of the sports world just one year into my career,” Webster said. “Breaking into the industry is difficult and takes a bit of time, but I think there is a natural payoff.”
Webster describes his time at Baylor as formative and enjoyable. He says his college experience shaped him more than he realized when he was a student.
“One of the things I appreciate the most, specifically within the S3 program, is seeing how much [the professors] care and model their life after Christ, which is indicative of the example I hopefully can lead for other people,” Webster said.