“Baylor Business: Your Calling, Our Mission” to Debut at Spring PremiereMarch 23, 2018
By Kelsey Kaigler
When prospective undergraduate students attend Baylor University's Spring Premiere to explore campus, the Hankamer School of Business will be rolling out the red carpet. Besides the opportunity to experience the new Paul L. Foster Campus for Business and Innovation in person, they will be among the first to see a new video entitled "Baylor Business: Your Calling, Our Mission."
The video provides a breathtaking, comprehensive overview of how Baylor's Business School implements rigorous classroom learning and hands-on, real world experience, built on a bedrock of Christian values.
"It's a great representation of who we are," said Amy Rhodes, manager of New Student Recruitment and Admissions. "This will be the first thing new business students see when they visit Baylor for orientation."
Intended to visually communicate the Baylor Business experience and culture, the video compiles footage of Foster Campus, classroom learning, team meetings and student life to provide a compelling look at the Business School.
The video showcases the School's academic excellence, as well as its mission of cultivating principled leaders and serving the global marketplace through transformational learning and impactful scholarship in a culture of innovation guided by Christian values.
"We wanted to get across the values and show that it really is a transformative experience for students," said director of Communications and Marketing C.J. Jackson. "That's why the video includes beautiful shots of the pillars that display our 10 values and showcase the symbolism that is literally holding up the building."
This video was produced by Livingston+McKay.