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Hankamer Grad Helps Provide Easy Transition to Affordable Care Act

Oct. 10, 2013

By Giselle Villalpando

The health care technology industry has experienced a large boom in the past five years.

Baylor Health recently merged with Scott & White Health making it a leading health system in the United States.

The rapid growth of the health care IT industry is caused by the Affordable Care Act (ACA), a bill passed in 2009, requiring all health care systems to abide by electronic health record (EHR) meaningful use regulations. This bill created $22 billion in incentives to follow the regulations.

When Mark Embry, Baylor Hankamer School of Business alumnus, began MedSys Group in 1995 with Alan Kravitz, co-founder and chief executive officer (CEO), they saw a booming market at the intersection of healthcare and technology. Now with 18 years of experience in the health care IT market, their company continues to integrate technology and health care to help update health systems and ultimately improve patient care.

"We will provide our clients with honest, realistic guidance in an attempt to better prepare them for the health care IT challenges over the next decade," Steven Heck, president of MedSys Group said.

Embry's bachelor's degree in Business Marketing from Hankamer School of Business influenced his outlook on business strategy and client service.

"Hankamer taught me the intangibles of business. Always approach the client with honest advice and focus on what is in their best interest," Embry said. "I believe the Baylor community, and its supportive culture shaped my personal approach to business."

While the health care IT boom has been positive, health care managers still face some challenges. For example, the Affordable Care Act will drastically effect Medicare reimbursement over the next five to 10 years. Baylor Health Care Services has had to face similar challenges.

Heck's solution to this problem is creating a division to help health care management with effective IT control before their departments are outsourced. The cost of implementing EHR systems in a health system varies from $50 to $100 million depending on the amount of locations and size. These health systems now have to use their EHR systems to increase value and provide quality care to patients.

For a similar article, check out the Baylor Business Review online.

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