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Baylor's Hankamer School of Business Earns ADDY Awards

March 1, 2013

Baylor’s business school marketing materials earned various awards in the first tier of the American Advertising Federation (AAF) ADDY Awards. Winners were announced during a celebration at Waco’s Texas Sports Hall of Fame Thursday night.

A brochure for the Baylor Business Fellows program garnered some of the highest points and honors from judges in the competition. It earned several top awards:

  • Gold ADDY - Collateral Material (Four-Color)
  • Gold ADDY - Copywriting
  • Judges’ Choice - Copywriting
  • Best of Show - Print

Baylor Business ReviewMompreneurs” also earned a Gold ADDY in the Collateral Material (Editorial Spread or Feature) category.

Gold ADDY winners will now be forwarded to the next level of competition.

The ADDY Awards is the advertising industry's largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.

Conducted annually by the AAF, the local ADDY Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 15 district competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition.

Other Hankamer School of Business projects earning ADDY awards include:

  • Homecoming Breakfast Invitation
    • Silver ADDY
    • Collateral Material (Invitation)

The Hankamer School of Business shares these awards with Pollei DesignWorks and Baylor Photography. In addition, copywriter Dean Riley collaborated on the Baylor Business Fellows brochure and graduate student Bailey Eubanks collaborated on the Baylor Business Review App Promo and the “Half the Size. Twice the Impact.” television commercial.

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