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Researchers Recognized at Baylor University's Hankamer School of Business

Dec. 7, 2011

By student writer Anna Hoglund

Four faculty members received awards for outstanding research from Baylor University's Hankamer School of Business. Recipients of the prestigious awards were chosen through a competitive application process. The awards provide funding for the professors to continue research in their field of study.

"Supporting our top researchers with additional funding means they'll have more opportunity to do the kind of work that really changes the world," said Jeff Tanner, associate dean for Research and Faculty Development. "These are outstanding faculty asking important questions, with findings that change how businesses and governments operate."

The Nitsche Award recognizes outstanding faculty research and involvement. The endowed scholarship is funded by Robert and Robin Nitsche. Dr. Chris Blocker, assistant professor of Marketing, and Dr. Cindy Riemenschneider, associate professor of Information Systems are the first to receive the award.

Blocker's focus on transformative research helps organizations understand and anticipate global market dynamics through co-creating value with customers. He has studied consumer value in contexts ranging from cross-cultural business interactions to impoverished consumers living within subsistence markets.

Riemenschneider's expertise in Information Technology has provided insight for the IT workforce. Particularly, she studies the retention and attraction of women and minorities into the information technology field. Her research adds valuable information to the field in light of the shortage of IT workers in the United States.

Recipients of the McBride Award are granted a period of paid leave to focus their efforts on international research. Given through the McBride Center for International Business, this is the first year the award has been offered. Dr. Van Pham, associate professor of Economics, and Dr. Cindy Wu, associate professor of Management and Entrepreneurship, received this year's award.

Pham's research on labor markets, international trade, economic growth and industrial organization has implications for trade and local policy as well as business strategy. He has written on immigration, child labor, the role of female labor in industrialization, corruption, industrialization in Asia, and the interdependence between technological change in the retail sector and international trade. He recently completed a Fulbright Fellowship in Vietnam.

Wu's current research interests focus on leadership, employee motivation, and work-life balance. She extends these areas in settings including retail, customer service, entrepreneurship, and nonprofit organizations. Her research on management in China focuses on three specific areas: employee attitudes toward change; a leader's influence over employee creativity and innovation; and self-leadership. Dr. Wu's research helps Chinese business leaders better manage their developing needs as the country assumes a role as a global economic force.

For more information about the awards, contact

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