In the News
Bosses Who “Phone Snub” Their Employees Risk Losing Trust and Engagement, Baylor Researchers Say
WACO, Texas (Dec. 13, 2017) – Supervisors who cannot tear themselves away from their smartphones while meeting with employees risk losing their employees’ trust and, ultimately, their engagement, according to a new research from Baylor University’s Hankamer School of Business.
Winning Sales Before Selling: an Investigation of Business-To-Business Salesperson Attitude Towards Internal Selling Processes
Marketing Science Institute: The Marketing Science Institute supported a study co-authored by Andrea Dixon, Executive Director of the Center for Professional Selling and Keller Center for Research at Baylor Business, which found new insights for sales professionals and managers on how to "win sales before selling."
Video: Trump, Twitter and You
RT America: James Roberts, The Ben H. Williams Professor of Marketing, is interviewed as a featured expert in this discussion about smartphone habits and President Trump's Twitter addiction.
11 Productivity Hacks for Work-from-Home Newbies
Entrepreneur: This list formatted piece about productivity "hacks" for remote workers cites management professors Emily Hunter and Cindy Wu for their research on the best time of day to take work breaks for improved productivity.
6 Signs That Your Job Is Taking a Toll on Your Mental Health
Business Insider: Mental health and its impact on work performance is the focus of this article that cites research by professors of management Emily Hunter and Cindy Wu.
Austin 2018 Economic Forecast – Acceleration
Texas CEO Magazine: Marketing professor Ann Mirabito served as moderator on a panel discussion with tech leaders about how artificial intelligence will shape the economic future of Texas and the country.
11 Productivity Hacks For Work From Home Newbies That Make Six Plus Figures
Huffington Post: The findings of a study by professors of management Emily Hunter and Cindy Wu is featured in this article about how to productively work from home.
7 Signs Your Relationship Won't Last, Based On How You & Your Partner Spend Your Time Together
Bustle: Cited in this article about relationship-harming habits is research by professors of marketing, James Roberts and Meredith David, on phone snubbing, or "phubbing."
Hollywood Leaves ‘Great Deal of Money on the Table’ Regarding Movies Featuring Actors of Color, Baylor Expert Says
American Marketing Association: This story picked up from Baylor Media Communications features assistant professor of marketing, Tyrha Lindsey-Warren, and her studies which show that Hollywood leaves money on the table by not keeping movies with actors of color in the theater long enough for word-of-mouth to build among key audiences.
6 Real Estate Networking Tips From The Experts
Fortune Builders: Professor of marketing and Executive Director of Baylor Business Keller Center for Research, Andrea Dixon, is a featured expert in this story about real estate networking.