In the News
Jerry Johnson, 'Quintessential Baylor Professor,' Voice of Marching Band for 46 Years, Dies
Waco Tribune-Herald: Dr. Jerry Johnson, recently retired professor of marketing, passed away on May 4th. This article shares details about his career of service and multiple tributes from colleagues whose lives he touched.
2021's Best & Worst Small Cities to Start a Business
Wallet Hub: T. Stevens Chair of Free Enterprise Steve Bradley is a featured expert in this article about starting a business in small cities and offers advice on what entrepreneurs should look for in a small city.
Car Insurance For Teens & Young Drivers: Cheapest and Best Companies in 2021
MoneyGeek: Franklin Potts, finance professor, is quoted as a personal finance expert who offers teens on a budget advice on shopping for a car with insurance rates in mind.
The Best Cheap Car Insurance for College and High School Students on a Budget
MoneyGeek: Finance professor and personal finance expert Franklin Potts offers his advice for high school students on a budget on how to select the right auto insurance.
Phishing Tests Are Necessary. But They Don’t Need To Be Evil
Harvard Business Review: Covered in this article is recent research by professor of information systems, Daniel Pienta who found that companies who use phishing tests with questionable tactics have the potential to harm the company's relationship with their employees.
Baylor Graduate and Professional Programs Ranked in U.S. News & World Report’s 2022 Edition of Best Graduate Schools
WACO, Texas (March 30, 2021) – Several Baylor University graduate and professional programs were among those nationally ranked in the 2022 U.S. News & World Report Best Graduate Schools rankings, released March 30.
Baylor Study: What Motivates People To Prevent COVID-19?
Baptist Standard: Professors of marketing James Roberts and Meredith David have found that fear of COVID-19 is the primary driving factor that motivates people to take preventive measures to safeguard against it.
Pandemic Propels Sports Sponsorships to Outperform Expectations
Forbes: Executive director of Sports Strategy & Sales, Kirk Wakefield, discusses the effectiveness of sports sponsorship campaigns in 2020 due to digital transformation and pent-up demand.
Audio: Business Review: The Crossover Effects of Work and Home
KWBU (NPR): Professor of management, Dawn Carlson, is interviewed about her research that looks at how work can affect home life.
Popular Stocks That Hedge Funds Are Buying
Wallet Hub: William Reichenstein, professor of finance, offers tips for investors about sectors that are expected to grow in the coming years.