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Return on Generosity (ROG): New Metrics for a New Generation of Sports Fans
[6/23/2020]
Forbes: Kirk Wakefield, executive director of Sports Sponsorship & Sales, penned this column about how the positive impact of sports partnerships can be amplified by brand category leaders.
(FULL STORY)

10 Ways Brand Partnerships Can Promote Sustainability in the Post-COVID Sports Industry
[6/16/2020]
Forbes: Executive director of the Sports Sponsorship & Sales program Kirk Wakefield authored this piece about 10 ways brands can partner with sports teams to make changes for good.
(FULL STORY)

Introverts vs. Extroverts: How Personality Traits Affect Working From Home
[6/4/2020]
CTV: Sara Perry, professor of management, is interviewed for her research which found that employees with low emotional stability have more difficulty thriving in remote work settings.
(FULL STORY)

Surveilling Employees Who Work From Home Could Do More Harm Than Good
[5/27/2020]
Fast Company: Cited in this article is research by professor of management Dawn Carlson and professor of information systems John Carlson who found that employees of companies who monitor software usage report greater tension and less job satisfaction.
(FULL STORY)

Thanks to Coronavirus, Expect Ratings for Live Sports Broadcasts to Set Records
[5/26/2020]
Forbes: Kirk Wakefield, marketing professor, writes about the pent-up demand for sports due to the COVID-19 crisis.
(FULL STORY)

Can Fans Recall NFL, NBA and MLB Sponsors? Data Show Brands May Want to Reconsider Strategy
[5/19/2020]
Forbes: Marketing professor Kirk Wakefield reviews the results of a national poll showing which brands and sports leagues fare best with fan memory recall.
(FULL STORY)

Losing Your Own Business Is Worse Than Losing a Salaried Job
[5/7/2020]
Brookings Up Front: Research by Boris Nikolaev, professor of entrepreneurship, is cited in which he found that losing one's business is more psychologically damaging than losing a salaried job.
(FULL STORY)

Trump’s Virus Drug Whim Costs Millions, Even as the Mania Wanes
[5/5/2020]
Bloomberg: Marketing professor James Roberts is quoted in this piece about Trump's influence, power and reach in the marketplace.
(FULL STORY)

Audio: Millions of Americans Are Working From Home During the COVID-19 Crisis
[5/4/2020]
Texas Public Radio: Management professor Sara Perry was a guest on an episode of "The Source" about the benefits and challenges of working from home.
(FULL STORY)

Audio: Baylor Connections: Pedro Reyes
[5/1/2020]
Baylor Connections: Pedro Reyes, associate professor of operations and supply chain management, shares his lessons in "Supply Chain 101" and ways that supply chain professionals can process current challenges.
(FULL STORY)


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