Fast Tracking Small Business Growth
Business Review Podcast: Product research and development can take years. But what if the timeline could be accelerated? According to Dr. Greg Leman, accelerated commercialization can save small businesses a lot of time and money.
Capturing an Elusive Market
Business Review Podcast: Patrick Finnegan is one of the most sought-after experts on Gen Z. The young entrepreneur advises big brands on how to effectively reach his peers – those born after 1995, who are fast-paced, tech savvy and heavily influenced by social media.
Enter the Enternship
Business Review Podcast: Older workers often find it difficult to re-enter the workforce. Despite their experience, maturity and prior career training, many feel cast aside in favor of younger workers. Inspired by the movie “The Intern,” New-York-based publicists Gwen Wunderlich and Dara Kaplan saw a burgeoning need and were determined to help.
Design as Art
Business Review Podcast: Senior staff author of Lynda.com at LinkedIn, John McWade, says there are two approaches to design – left or right brain.
30 Seconds to Success
Business Review Podcast: As director of LAUNCH, an innovative business accelerator, Greg Leman says a great idea needs to be concise enough to fit on a cocktail napkin.
Business Review Podcast: Social media is now the number one way consumers reach out for customer service. Social media strategist Nicolle Soto specializes in helping small businesses engage with consumers online.
Audio: Phone Snubbing or Phubbing Damaging Relationships
KSL-AM (Salt Lake City, UT): This radio story reviews research by professors of marketing, James Roberts and Meredith David, about "phone snubbing," or "phubbing."
Audio: Baylor Professor Discusses New Smartphone, Social Media Research
KGO-AM: Interviewed on this show is The Ben H. Williams Professor of Marketing at Baylor University, James A. Roberts, discusses his co-authored research with Meredith David that found people who are "phone snubbed" turn to smartphones and social media for acceptance.
AUDIO: Cellphones Can Damage Romantic Relationships, Lead to Depression
WBT-AM: This radio segment is an interview with professor of marketing, James Roberts, about his research with Meredith David, showing that smartphones are toxic to romantic relationships and are causing higher levels of depression.
Audio: New 'Phubbing' Study Reveals Relationship Dangers of Smartphone Use
3AW Mornings: Professor James Roberts is interviewed by Australian morning talk radio show about his research on "phone snubbing," or "phubbing."