Skip to main content
Business News

Business News NEWSROOM

Audio

Audio: Business Review: The Power of Nines
[10/29/2020]
KWBU (NPR): Lora Tu, professor of Marketing, discusses the power of prices that end in nine and its impact on a buyer's perception.
(FULL STORY)

Audio: Baylor Connections: Kirk Wakefield
[8/14/2020]
Baylor Connections: Marketing professor and executive director of Sports Strategy & Sales discusses how professional and collegiate teams navigate change and engage fans during uncertain times.
(FULL STORY)

Audio: Business Review: Shattering the Glass Ceiling in IT
[7/23/2020]
KWBU (NPR): Cindy Riemenschneider, professor of information systems, discusses her research about women in information technology who shatter the glass ceiling.
(FULL STORY)

Audio: No One Is an Island: Support Remote Employees
[7/2/2020]
KWBU (NPR): Sara Perry, professor of management, offers ideas from her research that could help employers better help their employees.
(FULL STORY)

Audio: Marketing Professor Ashley Otto, Ph.D., on Decision-Making Research
[6/26/2020]
Baylor Connections: Professor of marketing Ashley Otto discusses her research and the ways individuals strategize the choices they make in all areas of their lives.
(FULL STORY)

Audio: Millions of Americans Are Working From Home During the COVID-19 Crisis
[5/4/2020]
Texas Public Radio: Management professor Sara Perry was a guest on an episode of "The Source" about the benefits and challenges of working from home.
(FULL STORY)

Audio: Baylor Connections: Pedro Reyes
[5/1/2020]
Baylor Connections: Pedro Reyes, associate professor of operations and supply chain management, shares his lessons in "Supply Chain 101" and ways that supply chain professionals can process current challenges.
(FULL STORY)

Audio: Business Review: 30 Seconds to Success
[4/30/2020]
KWBU (NPR): Entrepreneurship professor Greg Leman says that great ideas need to be concise enough to fit on a cocktail napkin.
(FULL STORY)

Audio: Business Review: Bottom Line Mentality
[2/27/2020]
KWBU (NPR): Management professor Matt Quade talks about his recent research on the effect of supervisors who have a bottom line mentality.
(FULL STORY)

Audio: Success 101 Files – Intelligence for Your Life: Baylor Workday Break Research
[2/27/2020]
WRJN-AM: Spotlighted in this segment is research by professors of management Emily Hunter and Cindy Wu on the best times to take workday breaks, which can lead to increases in productivity and lower burnout rates.
(FULL STORY)


Top News | News Archives

Border Title