Skip to main content
Business News

Business News NEWSROOM

Research

Baylor Professor Named "Emerging Scholar in Sport Marketing"
[5/3/2021]
Lane Wakefield, a Baylor Marketing professor, has earned multiple national recognitions from the American Marketing Association (AMA).
(FULL STORY)

Phishing Tests Are Necessary. But They Don’t Need To Be Evil
[4/1/2021]
Harvard Business Review: Covered in this article is recent research by professor of information systems, Daniel Pienta who found that companies who use phishing tests with questionable tactics have the potential to harm the company's relationship with their employees.
(FULL STORY)

Baylor Study: What Motivates People To Prevent COVID-19?
[3/30/2021]
Baptist Standard: Professors of marketing James Roberts and Meredith David have found that fear of COVID-19 is the primary driving factor that motivates people to take preventive measures to safeguard against it.
(FULL STORY)

A Fiscal “Big Brother”
[3/29/2021]
Innovative Business at Baylor: Paul Mason, assistant professor of Accounting and Business Law, researches the impact of IRS monitoring on a manager’s likelihood to commit accounting fraud through financial misreporting.
(FULL STORY)

Baylor Study: What Motivates People to Mask Up, Social Distance, Vaccinate?
[3/29/2021]
WACO, Texas (March 29, 2021) – As the United States continues its march to vaccinate millions of citizens against COVID-19, marketing researchers from Baylor University’s Hankamer School of Business have discovered a messaging model that motivates people to take preventive actions to battle the virus.
(FULL STORY)

Hankamer Professors Share Grant-Gaining Advice
[3/29/2021]
Innovative Business at Baylor: As Baylor University continues its pursuit of Research I/Tier I (RI/TI) recognition, professors in the Hankamer School of Business are doing their part by contributing to this vision.
(FULL STORY)

Skin in the Game
[3/29/2021]
Innovative Business at Baylor: Peter Klein, professor of Entrepreneurship and Corporate Innovation, researches the perceived disconnect between ownership and value creation with a new term in strategic management literature.
(FULL STORY)

The Source of the Problem: Comparing Pre- and Post-Qualification Screenings for Strategic Sourcing 
[3/29/2021]
Innovative Business at Baylor: Wen Zhang, assistant professor of Management, researches when the ideal time is to screen potential suppliers in an open-bid auction for re-sourcing to help reduce the procurement costs for a company.
(FULL STORY)

Whose Data is it Anyway?
[3/29/2021]
Innovative Business at Baylor: Dorothy Leidner, Ferguson Professor of Information Systems, synthesized years of research to develop a theory diving into personal data being digitized and its implications on a person’s dignity.
(FULL STORY)

Audio: Business Review: The Crossover Effects of Work and Home
[3/11/2021]
KWBU (NPR): Professor of management, Dawn Carlson, is interviewed about her research that looks at how work can affect home life.
(FULL STORY)


Top News | News Archives

Border Title