Bosses Who “Phone Snub” Their Employees Risk Losing Trust and Engagement, Baylor Researchers Say
WACO, Texas (Dec. 13, 2017) – Supervisors who cannot tear themselves away from their smartphones while meeting with employees risk losing their employees’ trust and, ultimately, their engagement, according to a new research from Baylor University’s Hankamer School of Business.
Video: Trump, Twitter and You
RT America: James Roberts, The Ben H. Williams Professor of Marketing, is interviewed as a featured expert in this discussion about smartphone habits and President Trump's Twitter addiction.
Charlotte Weston and Team Win Case Category in Team Case Competition at Beta Gamma Sigma’s 2017 Global Leadership Summit
Senior Marketing major Charlotte Weston, with her fellow team members, won their case category during the Team Case Competition, sponsored by KPMG. The competition took place at Beta Gamma Sigma’s 2017 Global Leadership Summit.
Austin 2018 Economic Forecast – Acceleration
Texas CEO Magazine: Marketing professor Ann Mirabito served as moderator on a panel discussion with tech leaders about how artificial intelligence will shape the economic future of Texas and the country.
7 Signs Your Relationship Won't Last, Based On How You & Your Partner Spend Your Time Together
Bustle: Cited in this article about relationship-harming habits is research by professors of marketing, James Roberts and Meredith David, on phone snubbing, or "phubbing."
Hollywood Leaves ‘Great Deal of Money on the Table’ Regarding Movies Featuring Actors of Color, Baylor Expert Says
American Marketing Association: This story picked up from Baylor Media Communications features assistant professor of marketing, Tyrha Lindsey-Warren, and her studies which show that Hollywood leaves money on the table by not keeping movies with actors of color in the theater long enough for word-of-mouth to build among key audiences.
6 Real Estate Networking Tips From The Experts
Fortune Builders: Professor of marketing and Executive Director of Baylor Business Keller Center for Research, Andrea Dixon, is a featured expert in this story about real estate networking.
Video: Don’t Let Smartphones Ruin Your Relationships
Money Talks News: This segment features professor of marketing, James Roberts, and his research with his colleague Meredith David on phone snubbing, or "phubbing." The video includes an accompanying article.
Video: Phubbing Can Ruin Relationships
WINK-TV (CBS): Interviewed in this segment produced by Money Talks News is professor of marketing, James Roberts, on his research with colleague Meredith David on "phone snubbing," or "phubbing," and its impact on relationships.
Video: Baylor Researcher's Trump Twitter Addiction Test Published Nationally
KWTX-TV (CBS): Professor of marketing, James Roberts, shows there is enough evidence using his Twitter Addiction Scale that Trump is addicted to Twitter.