$2.99 or $3.00? Will the difference of a penny get you to the checkout counter?
WACO, Texas (July 11, 2018) – A traditional belief in retail marketing is that prices ending in “9” – $1.99 or $2.99, for example – will prompt more purchases than a whole number. But is that true? And is a simple one-penny price difference the best tactic to sell more products?
Student Brings Social Media to Historic New York Community Center
In Fall 2017, during his Advertising Procedures class, senior Reginald Singletary and his team presented a marketing plan to their client, Nepperhan Community Center, a nonprofit organization committed to supporting children and families. In December, Singletary was shocked to receive a message that the Executive Director of NCC, Dr. Jim Bostic, had offered to fly Singletary out to New York to implement his social media plan for the nonprofit.
Undergraduate Business Analytics Certificate Teaches Students Big Data Skills
Baylor Business undergraduate students now have the opportunity to receive a Certificate in Business Analytics in addition to their BBA degree from the Hankamer School of Business. The Certificate Program in Business Analytics was added in order to teach students the techniques necessary to understand and interpret big data and business analytics.
Marketing Students Provide Recommendations for Magnolia
Baylor students conducted marketing research and made recommendation for Magnolia Market at the Silos this summer.
9 Hidden Secrets for a Complete Happiness Transformation
Thought Catalog: A study about gratitude by professor of Marketing, James Roberts, is cited in this article about ways to improve happiness.
What is Phubbing and Why It's Destroying Your Love Life
Medium: Smartphone research by professors of Marketing James Roberts and Meredith David is cited in this article about phone snubbing, or "phubbing."
5 Realistic Ways to Stop Checking Your Phone All the Time
Vice: This article about smartphone addiction quotes research by professors of Marketing James Roberts and Meredith David who found that "phubbing," or phone snubbing, can damage romantic relationships.
Even If You Don't Know What Phubbing Is, You're Probably Doing It
Yahoo: Cited in this article about smartphone addiction is the research of expert and professor of Marketing James Roberts, who found that smartphone addiction can damage romantic relationships and lead to depression.
Robocalls up 27 Percent This Year in 254 Area Code
Waco Tribune-Herald: Professor of Marketing James Roberts is quoted in this piece about the rise of robocalls.
Bears Hiring Bears: 4FRONT
The only thing better than a Baylor Business entrepreneur is a Baylor Business entrepreneur who builds up more of his kind.