Business News

Business News NEWSROOM

Marketing

7 Ways to Follow a Healthier Diet in 2019
[12/27/2019]
Consumer Reports: Meredith David, assistant professor of Marketing, is cited in this article discussing small changes that can be made to encourage healthier eating habits.
(FULL STORY)

Gaineses Announce New Details of Multimedia Venture with Discovery
[4/10/2019]
Waco Tribune-Herald: James Roberts, The Ben H. Williams Professor of Marketing, is quoted in this article about the Magnolia brand and Chip and Joanna Gaines' upcoming venture with Discovery Inc.
(FULL STORY)

Why The AAF Was Doomed To Fail
[4/3/2019]
Forbes: Kirk Wakefield, The Edwin W. Streetman Professor of Retail Marketing, discusses the marketing strategy of the failed American Alliance for Football.
(FULL STORY)

What If Pro Sports Operated Like Other Businesses? 7 Ideas Teams Could Use Now
[3/26/2019]
In this article, Kirk Wakefield, The Edwin W. Streetman Professor of Retail Marketing, shares seven ideas for major league sports franchises to make life better for fans.
(FULL STORY)

What Chronic 'Phubbing' Can Do to Your Relationship
[3/25/2019]
Rewire: Professors of Marketing James Roberts and Meredith David are cited in this article about the impact of 'phubbing' and how it can damage relationships.
(FULL STORY)

Multicultural Research Has Not Kept Pace with Culture
[3/22/2019]
WARC: Research by clinical professor of Marketing Tyrha M. Lindsey-Warren is discussed in this article and describes how the marketing research industry needs a TV standard that reflects the multiculturalism of the audience, the impact of the genre, the use of technology, and the influence of demographics.
(FULL STORY)

Hurd Mentality: Oracle CEO Explains $200 Million Giant (Podcast)
[3/21/2019]
Bloomberg: Mark Hurd, CEO of Oracle and Baylor Business graduate, joins Scott Soshnick, Michael Barr and Eben Novy-Williams to discuss issues related to the business of sports.
(FULL STORY)

The Tetris Effect, and Why You See What You Look For
[3/21/2019]
Psych Central: Research by professor of Marketing James Roberts shows that materialistic people typically have more negative appraisals of their satisfaction with life, but when they reported higher levels of gratitude, the negative effects of materialism were reduced.
(FULL STORY)

Can Technology Cause Anxiety and Depression?
[3/17/2019]
Interesting Engineering: While technology can be used to make people's lives easier, this article describes how technology can also lead to anxiety and depression, and cites a study by professor of Marketing James Roberts that heavy cell phone usage can cause negative outcomes such as increased moodiness and temperamental behavior.
(FULL STORY)

Religiosity Linked to Higher Charitable Giving, Unless Materialism Hinders
[2/19/2019]
Mental Daily: Research by James A. Roberts, The Ben H. Williams Professor of Marketing, and Meredith David, assistant professor of marketing, finds that religiosity can drive donors to give, but when materialism enters the equation, giving decreases.
(FULL STORY)


Top News | News Archives

Border Title