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Marketing

Opinion: Balance Is Essential to Students’ Wellbeing
[10/12/2021]
The Suffolk Journal: Professors of Marketing James Roberts and Meredith David coauthored a study that is quoted in this article on the struggle faced by college students to balance work, school and social activities.
(FULL STORY)

Audio: Business Review: The Lead Conductor
[9/30/2021]
KWBU (NPR): Andrea Dixon executive director for the Center for Professional Selling and associate professor of Marketing, gives insight into the changing management process.
(FULL STORY)

2021 iPhone Survey: 24% Of Americans Plan On Spending More on Their Phone Due to COVID-19
[9/8/2021]
Wallet Hub: Professor of Marketing James Roberts is featured as a smartphone consumer behavior expert in this article about smartphone spending during the pandemic.
(FULL STORY)

Audio: Baylor Connections: JaeHwan Kwon
[8/13/2021]
Baylor Connections: JaeHwan Kwon, professor of Marketing, discusses his research utilizing eye-tracking technology to determine attention and physiological responses to uncover clues about what draws and keeps our attention.
(FULL STORY)

Audio: Business Review: Fear-Based Marketing
[7/29/2021]
KWBU (NPR): Marketing professor Meredith David shares how and when fear-based marketing can be effective.
(FULL STORY)

Why Home Team Fans Are So Valuable to Sponsors
[7/7/2021]
Forbes: Executive director of Sports Strategy & Sales, Kirk Wakefield reviews a large-scale study of sports fans compared to the national population that reveals insights to help explain why brands flock to sports sponsorships and programming.
(FULL STORY)

Spurs Add Michael Dell to Investor Group as Peter J. Holt Gains Full Control of NBA Team
[6/21/2021]
San Antonio Report: Professor of marketing and executive director of the Center for Sports Strategy and Sales Kirk Wakefield is quoted in this article about the San Antonio Spurs new investor group that includes Austin billionaire Michael Dell.
(FULL STORY)

Waco's Stages Bring Shakespeare, Billie Holiday, Tennessee Williams to Life With Weekend Productions
[6/16/2021]
Waco Tribune-Herald: Marketing professor and professional vocalist Tyrha Lindsey-Warren will perform an homage to Billie Holiday in the local production of "Lady Day at Emerson's Bar and Grill."
(FULL STORY)

Jerry Johnson, 'Quintessential Baylor Professor,' Voice of Marching Band for 46 Years, Dies
[5/7/2021]
Waco Tribune-Herald: Dr. Jerry Johnson, recently retired professor of marketing, passed away on May 4th. This article shares details about his career of service and multiple tributes from colleagues whose lives he touched.
(FULL STORY)

Baylor Professor Named "Emerging Scholar in Sport Marketing"
[5/3/2021]
Lane Wakefield, a Baylor Marketing professor, has earned multiple national recognitions from the American Marketing Association (AMA).
(FULL STORY)


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