Business News

Business News NEWSROOM

Marketing

Bosses Who “Phone Snub” Their Employees Risk Losing Trust and Engagement, Baylor Researchers Say
[12/13/2017]
WACO, Texas (Dec. 13, 2017) – Supervisors who cannot tear themselves away from their smartphones while meeting with employees risk losing their employees’ trust and, ultimately, their engagement, according to a new research from Baylor University’s Hankamer School of Business.
(FULL STORY)

Video: Trump, Twitter and You
[12/8/2017]
RT America: James Roberts, The Ben H. Williams Professor of Marketing, is interviewed as a featured expert in this discussion about smartphone habits and President Trump's Twitter addiction.
(FULL STORY)

Charlotte Weston and Team Win Case Category in Team Case Competition at Beta Gamma Sigma’s 2017 Global Leadership Summit
[11/29/2017]
Senior Marketing major Charlotte Weston, with her fellow team members, won their case category during the Team Case Competition, sponsored by KPMG. The competition took place at Beta Gamma Sigma’s 2017 Global Leadership Summit.
(FULL STORY)

Austin 2018 Economic Forecast – Acceleration
[11/26/2017]
Texas CEO Magazine: Marketing professor Ann Mirabito served as moderator on a panel discussion with tech leaders about how artificial intelligence will shape the economic future of Texas and the country.
(FULL STORY)

7 Signs Your Relationship Won't Last, Based On How You & Your Partner Spend Your Time Together
[11/14/2017]
Bustle: Cited in this article about relationship-harming habits is research by professors of marketing, James Roberts and Meredith David, on phone snubbing, or "phubbing."
(FULL STORY)

Hollywood Leaves ‘Great Deal of Money on the Table’ Regarding Movies Featuring Actors of Color, Baylor Expert Says
[11/14/2017]
American Marketing Association: This story picked up from Baylor Media Communications features assistant professor of marketing, Tyrha Lindsey-Warren, and her studies which show that Hollywood leaves money on the table by not keeping movies with actors of color in the theater long enough for word-of-mouth to build among key audiences.
(FULL STORY)

6 Real Estate Networking Tips From The Experts
[11/13/2017]
Fortune Builders: Professor of marketing and Executive Director of Baylor Business Keller Center for Research, Andrea Dixon, is a featured expert in this story about real estate networking.
(FULL STORY)

Video: Don’t Let Smartphones Ruin Your Relationships
[11/8/2017]
Money Talks News: This segment features professor of marketing, James Roberts, and his research with his colleague Meredith David on phone snubbing, or "phubbing." The video includes an accompanying article.
(FULL STORY)

Video: Phubbing Can Ruin Relationships
[11/7/2017]
WINK-TV (CBS): Interviewed in this segment produced by Money Talks News is professor of marketing, James Roberts, on his research with colleague Meredith David on "phone snubbing," or "phubbing," and its impact on relationships.
(FULL STORY)

Video: Baylor Researcher's Trump Twitter Addiction Test Published Nationally
[11/1/2017]
KWTX-TV (CBS): Professor of marketing, James Roberts, shows there is enough evidence using his Twitter Addiction Scale that Trump is addicted to Twitter.
(FULL STORY)


Top News | News Archives

Border Title