Jerry Johnson, 'Quintessential Baylor Professor,' Voice of Marching Band for 46 Years, Dies
Waco Tribune-Herald: Dr. Jerry Johnson, recently retired professor of marketing, passed away on May 4th. This article shares details about his career of service and multiple tributes from colleagues whose lives he touched.
Baylor Professor Named "Emerging Scholar in Sport Marketing"
Lane Wakefield, a Baylor Marketing professor, has earned multiple national recognitions from the American Marketing Association (AMA).
Baylor Study: What Motivates People To Prevent COVID-19?
Baptist Standard: Professors of marketing James Roberts and Meredith David have found that fear of COVID-19 is the primary driving factor that motivates people to take preventive measures to safeguard against it.
Baylor Study: What Motivates People to Mask Up, Social Distance, Vaccinate?
WACO, Texas (March 29, 2021) – As the United States continues its march to vaccinate millions of citizens against COVID-19, marketing researchers from Baylor University’s Hankamer School of Business have discovered a messaging model that motivates people to take preventive actions to battle the virus.
Waco Family & Faith Film Fest Goes Drive-in on Return
Waco Tribune-Herald: Marketing professor Tyrha Lindsey-Warren is the founder of the Waco Family & Faith International Film Festival and is quoted about the return of the annual festival.
Why All Your Favorite Athletes Are Selling Supplements Now
Men's Health: Quoted in this article about the trend of professional athletes endorsing their own dietary supplement brands is expert Kirk Wakefield, professor of sports marketing.
Audio: California Begins Curfew To Curb COVID-19
VOA News: Tyrha Lindsey-Warren, professor of marketing, is interviewed on the release of "Wonder Woman 1984" on HBOMax and its impact on the film industry.
Fall 2020 Outstanding ProSales Student Coach: Victoria Whitworth
Baylor’s Center for Professional Selling (ProSales) is pleased to announce that Victoria Whitworth is the Fall 2020 Outstanding ProSales Student Coach. ProSales sponsors student involvement in four internal and six external sales competitions each year.
BBEC Sales Competition Winners Announced
Baylor’s Center for Professional Selling is excited to announce the winners for the Baylor Business Ethics Competition (BBEC), a ProSales program-specific competition designed to challenge ProSales students with ethical dilemmas evident in real sales organizations.
Audio: Business Review: The Power of Nines
KWBU (NPR): Lora Tu, professor of Marketing, discusses the power of prices that end in nine and its impact on a buyer's perception.