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7 Ways to Follow a Healthier Diet in 2019
[12/27/2019]
Consumer Reports: Meredith David, assistant professor of Marketing, is cited in this article discussing small changes that can be made to encourage healthier eating habits.
(FULL STORY)

Study: Religious People Give More to Charity - Unless Shopping Plans Get In The Way
[2/8/2019]
Study Finds: A study conducted by marketing professors Meredith David and James A. Roberts finds that religious people give more to charity than non-religious people, but if their giving delays plans to make a big purchase, they are less liekly to be as generous to charitable causes.
(FULL STORY)

MLB Stars Are So Easy To Overlook, JCPenney Misses Adrian Beltre In Its Own Ad
[2/2/2019]
Forbes: Kirk Wakefield, The Edwin W. Streetman Professor of Retail Marketing, discusses why Major League Baseball players do not have the same endorsement power as other professional athletes.
(FULL STORY)

Empowered Storytelling Geared Toward Women Is a Winning Combo for Super Bowl Ads, Baylor Expert Says
[1/30/2019]
WACO, Texas (Jan. 30, 2019) – Television advertisers who have chosen to appeal to women fans and viewers during this weekend’s Super Bowl have committed their millions of dollars to a wise strategy, according to a Baylor University marketing and advertising expert.
(FULL STORY)

Seven Successful Marriage Tips from Real Couples
[1/22/2019]
Happy Living: Research about the dangers of cell phone addiction and the strain it can place on relationships, conducted by professors of Marketing James Roberts and Meredith David, is cited in this article about seven successful marriage tips.
(FULL STORY)

This Is the Ideal Amount of Downtime You Need Per Day
[1/16/2019]
Brit+Co: A study by professor of marketing James Roberts is referenced in this discussion about the ideal amount of free time a person should have in a day.
(FULL STORY)

Five Ticket Trends To Watch In Sports & Entertainment In 2019
[1/2/2019]
Forbes: Kirk Wakefield, Executive Director of the Center for Sports Strategy & Sales at Baylor Business, penned this column about sports ticketing service trends that he believes could potentially become reality in the near future.
(FULL STORY)

Five Ticket Trends To Watch In Sports & Entertainment In 2019
[1/2/2019]
Forbes: Kirk Wakefield, the Edwin W. Streetman Professor of Retail Marketing, addresses five trends in ticket sales to watch for in 2019.
(FULL STORY)

Why You Might Get In Cheap To The 2019 National Championship Game
[1/2/2019]
Forbes: Kirk Wakefield, Executive Director of the Center for Sports Strategy & Sales at Baylor Business, writes about the analysis of championship bowl game stadium selection for college football.
(FULL STORY)

2019 Is the Year to Go Beyond Awareness and Actually Take Charge of Our Relationship With Technology
[12/31/2018]
Thrive Global: A study by professors of Marketing James Roberts and Meredith Davis is referenced concerning the importance of setting boundaries in our relationship with technology.
(FULL STORY)


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