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2021 iPhone Survey: 24% Of Americans Plan On Spending More on Their Phone Due to COVID-19
[9/8/2021]
Wallet Hub: Professor of Marketing James Roberts is featured as a smartphone consumer behavior expert in this article about smartphone spending during the pandemic.
(FULL STORY)

Audio: Baylor Connections: JaeHwan Kwon
[8/13/2021]
Baylor Connections: JaeHwan Kwon, professor of Marketing, discusses his research utilizing eye-tracking technology to determine attention and physiological responses to uncover clues about what draws and keeps our attention.
(FULL STORY)

Audio: Business Review: Fear-Based Marketing
[7/29/2021]
KWBU (NPR): Marketing professor Meredith David shares how and when fear-based marketing can be effective.
(FULL STORY)

Why Home Team Fans Are So Valuable to Sponsors
[7/7/2021]
Forbes: Executive director of Sports Strategy & Sales, Kirk Wakefield reviews a large-scale study of sports fans compared to the national population that reveals insights to help explain why brands flock to sports sponsorships and programming.
(FULL STORY)

Spurs Add Michael Dell to Investor Group as Peter J. Holt Gains Full Control of NBA Team
[6/21/2021]
San Antonio Report: Professor of marketing and executive director of the Center for Sports Strategy and Sales Kirk Wakefield is quoted in this article about the San Antonio Spurs new investor group that includes Austin billionaire Michael Dell.
(FULL STORY)

Waco's Stages Bring Shakespeare, Billie Holiday, Tennessee Williams to Life With Weekend Productions
[6/16/2021]
Waco Tribune-Herald: Marketing professor and professional vocalist Tyrha Lindsey-Warren will perform an homage to Billie Holiday in the local production of "Lady Day at Emerson's Bar and Grill."
(FULL STORY)

Jerry Johnson, 'Quintessential Baylor Professor,' Voice of Marching Band for 46 Years, Dies
[5/7/2021]
Waco Tribune-Herald: Dr. Jerry Johnson, recently retired professor of marketing, passed away on May 4th. This article shares details about his career of service and multiple tributes from colleagues whose lives he touched.
(FULL STORY)

Baylor Professor Named "Emerging Scholar in Sport Marketing"
[5/3/2021]
Lane Wakefield, a Baylor Marketing professor, has earned multiple national recognitions from the American Marketing Association (AMA).
(FULL STORY)

The Kentucky Derby Makes the Fastest Two Minutes in Sports a Year-Round Party
[4/26/2021]
Forbes: How did the fastest two minutes in sports become an important strategic event for sponsors and sports marketers? Professor of marketing, Kirk Wakefield, shares his expert insights.
(FULL STORY)

Baylor Study: What Motivates People To Prevent COVID-19?
[3/30/2021]
Baptist Standard: Professors of marketing James Roberts and Meredith David have found that fear of COVID-19 is the primary driving factor that motivates people to take preventive measures to safeguard against it.
(FULL STORY)


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