Business School Recognizes Outstanding Faculty
Faculty who have demonstrated excellence in teaching, scholarship, and contributions to the Hankamer School of Business in fulfilling the HSB mission. Decided upon by committees of peers, these awards are representative of the many outstanding contributions provided by faculty.
Marketing Professor Andrea L. Dixon Honored as Cornelia Marschall Smith Professor of the Year
WACO, Texas (April 22, 2020) – Andrea L. Dixon, Ph.D., associate professor of marketing and executive director of the Center for Professional Selling in the Hankamer School of Business, has been named Baylor University’s 2020 Cornelia Marschall Smith Professor of the Year.
Evidence From the Internet: How the Pandemic Sparks Sports Fans on Twitter
Forbes: This column penned by Marketing professor Kirk Wakefield discusses social media data that sheds light on how much sports fans miss the emotional outlet, socialization, and competition of sports.
A Science to Customer Satisfaction
Innovative Business at Baylor: Ashley Otto, Assistant Professor of Marketing at the Hankamer School of Business, researches 25 years' worth of literature to support the evidence that customer satisfaction has a positive effect on a company's performance.
How Are Sports Fans Taking the Coronavirus Cancellations?
Forbes: Marketing professor Kirk Wakefield penned this column reviewing survey results from sports fans' activities in the wake of the coronavirus outbreak.
Is Your Smartphone Hurting Your Relationship?
The Good Men Project: Marketing research by professor Jim Roberts about the harmful impact of 'phubbing' on relationships is reviewed in this article.
NRGized Sports Marketing: Briggs Webster '13
Webster graduated from the Hankamer School of Business as a Sports Strategy and Sales (S3) major and currently lives in Houston where he works as a manager in the sports marketing department at NRG, Energy, Inc.
Meet Dr. Tyrha M. Lindsey-Warren of Waco Family & Faith International Film Festival in Waco
Voyage Dallas: Marketing professor Tyrha Lindsey-Warren founded the Waco Family & Faith International Film Festival and discusses the power of storytelling to open minds and hearts.
Audio: Phones Are Making Us More Disconnected Than Ever. These UMD Students Want to Change That
MPR News: Professor of Marketing James Roberts is interviewed about his research findings on smartphone addiction.
NHL Brings New Look to Stadium Series With Air Force Academy Weekend
Front Office Sports: Kirk Wakefield, professor of Marketing and the executive director of the Center for Sports Strategy and Sales, is interviewed about the NHL and its search for new outdoor venues.