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$2.99 or $3.00? Will the difference of a penny get you to the checkout counter?
WACO, Texas (July 11, 2018) – A traditional belief in retail marketing is that prices ending in “9” – $1.99 or $2.99, for example – will prompt more purchases than a whole number. But is that true? And is a simple one-penny price difference the best tactic to sell more products?

Baylor’s Benjamin Franklin Scholars Bring Light to Complex Figure
WACO, Texas (June 29, 2018) – Founding Father Benjamin Franklin was a complex man. And even with a treasure trove of accomplishments, sometimes the Franklin legends are bigger than Franklin the man – and it’s taken an army of historians and scholars, such as Baylor University's Thomas S. Kidd and Blaine McCormick, throughout the centuries to sort it out.

Student Brings Social Media to Historic New York Community Center
In Fall 2017, during his Advertising Procedures class, senior Reginald Singletary and his team presented a marketing plan to their client, Nepperhan Community Center, a nonprofit organization committed to supporting children and families. In December, Singletary was shocked to receive a message that the Executive Director of NCC, Dr. Jim Bostic, had offered to fly Singletary out to New York to implement his social media plan for the nonprofit.

Undergraduate Business Analytics Certificate Teaches Students Big Data Skills
Baylor Business undergraduate students now have the opportunity to receive a Certificate in Business Analytics in addition to their BBA degree from the Hankamer School of Business. The Certificate Program in Business Analytics was added in order to teach students the techniques necessary to understand and interpret big data and business analytics.

Entrepreneurship Professor Receives Outstanding Faculty Award
Peter Klein is one of eleven Outstanding Faculty Award winners for the 2017-2018 academic year, and he is recognized for his accomplishments in the area of scholarship. “I see the entrepreneur as a creator, a builder, an initiator, someone who risks her capital, her knowledge, and her reputation to pursue a business idea,” said Klein.

Marketing Students Provide Recommendations for Magnolia
Baylor students conducted marketing research and made recommendation for Magnolia Market at the Silos this summer.

Trading and Hedging When the Market Panics
Innovative Business at Baylor: Virgilio Zurita, assistant professor of Finance, found a more accurate model to predict default probabilities.

International Trade Theory Meets Banking
Innovative Business at Baylor: David VanHoose, professor of Economics, found that how banks make decisions about loans and deposit services contribute to the flow of funds across international borders.

Spiritual Capital Indicates Business Success in Developing Countries
Mitch Neubert, professor of Management, and Steve Bradley, professor of Entrepreneurship, found that faith maturity predicted innovation and success of entrepreneurs in developing countries.

Defying Conventional Wisdom: The More You Identify with a Client, the More Skeptical You Are
Innovative Business at Baylor: Owen Brown, assistant professor of Accounting, found that alumni affiliation increases auditor identification, but also increases auditor skepticism.

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