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Business News NEWSROOM

Audio: Baylor Connections - Dr. Meredith David

KWBU (NPR): Featuring Marketing professor Meredith David, this episode of Baylor Connections reviews her research on smartphone snubbing, successful diets and other insights.

Baylor Business Team Places Second in BAHM Case Competition at Harvard

A team from Baylor’s Robbins MBA Healthcare Program won second place in the Business School Alliance for Health Management (BAHM) Annual Competition at Harvard University on February 9, 2019.

NRGized Sports Marketing: Briggs Webster '13

Webster graduated from the Hankamer School of Business as a Sports Strategy and Sales (S3) major and currently lives in Houston where he works as a manager in the sports marketing department at NRG, Energy, Inc.

The Good Business of Thriving Entrepreneurs

Innovative Business at Baylor: Boris Nikolaev, Assistant Professor of Entrepreneurship at the Hankamer School of Business, researches why entrepreneurs are happy and experience higher levels of subjective well-being.

How Secure Are Your Emotions? Employee Emotions Can Have a Significant Impact on Organizational Security

Innovative Business at Baylor: A.J. Burns, Assistant Professor of Information Systems at the Hankamer School of Business, researches the relationship between employees’ emotions and organizational information security.

Here to Work. Period. The Impact of Supervisor Bottom-Line Mentality on Employees

Innovative Business at Baylor: Matthew Quade, Assistant Professor of Management at the Hankamer School of Business, finds in research that management’s focus on the bottom line can cause a decrease in employee productivity and morale.

A Science to Customer Satisfaction

Innovative Business at Baylor: Ashley Otto, Assistant Professor of Marketing at the Hankamer School of Business, researches 25 years' worth of literature to support the evidence that customer satisfaction has a positive effect on a company's performance.

Study Finds Troubling Connection Between Workplace Pregnancy Discrimination and Health of Mothers and Babies

WACO, Texas (July 7, 2020) – Perceived pregnancy discrimination indirectly relates to increased levels of postpartum depressive symptoms for mothers and lower birth weights, lower gestational ages and increased numbers of doctor visits for babies, according to a management study led by Baylor University.

Return on Generosity (ROG): New Metrics for a New Generation of Sports Fans

Forbes: Kirk Wakefield, executive director of Sports Sponsorship & Sales, penned this column about how the positive impact of sports partnerships can be amplified by brand category leaders.

HSB Advisors Recognized by University

HSB undergraduate advisors were awarded two of the three annual Academic Advising Excellence Awards for 2020: Grant DeYong and Chad Shearn.

10 Ways Brand Partnerships Can Promote Sustainability in the Post-COVID Sports Industry

Forbes: Executive director of the Sports Sponsorship & Sales program Kirk Wakefield authored this piece about 10 ways brands can partner with sports teams to make changes for good.

Introverts vs. Extroverts: How Personality Traits Affect Working From Home

CTV: Sara Perry, professor of management, is interviewed for her research which found that employees with low emotional stability have more difficulty thriving in remote work settings.

Surveilling Employees Who Work From Home Could Do More Harm Than Good

Fast Company: Cited in this article is research by professor of management Dawn Carlson and professor of information systems John Carlson who found that employees of companies who monitor software usage report greater tension and less job satisfaction.

Thanks to Coronavirus, Expect Ratings for Live Sports Broadcasts to Set Records

Forbes: Kirk Wakefield, marketing professor, writes about the pent-up demand for sports due to the COVID-19 crisis.

Recognizing a Servant's Heart: Cummins Garners Director's Chair Honor

Katie Cummins has received the Director's Chair Award for the 2019 graduating class of the Robbins MBA Healthcare Program and is the third recipient of the annual award.

A New Duty Station: New Director Aims to Enhance Value, Quality of Robbins MBA Healthcare Program

Forest Kim, PhD, FACHE, a U.S. Army veteran with 22 years of active service, became director of the MBA Healthcare Program at the Robbins Institute for Health Policy and Leadership in July 2019.

Four New Residency Sites Partner With Robbins Institute

Various residency organizations across the United States offered several MBA Healthcare candidates advanced learning opportunities in diverse settings across the healthcare spectrum.

Eligible Students Can Earn an MBA Healthcare in One Year Through New Pre-Clinical Track

A new MBA Healthcare specialization will help aspiring clinicians develop management competencies and a deep understanding of the healthcare business.

High Marks

New postgraduation employment statistics for the Robbins Health Services Research PhD program paints a picture of an academic program that is increasing in value with every passing year.

Can Fans Recall NFL, NBA and MLB Sponsors? Data Show Brands May Want to Reconsider Strategy

Forbes: Marketing professor Kirk Wakefield reviews the results of a national poll showing which brands and sports leagues fare best with fan memory recall.

Losing Your Own Business Is Worse Than Losing a Salaried Job

Brookings Up Front: Research by Boris Nikolaev, professor of entrepreneurship, is cited in which he found that losing one's business is more psychologically damaging than losing a salaried job.

Trump’s Virus Drug Whim Costs Millions, Even as the Mania Wanes

Bloomberg: Marketing professor James Roberts is quoted in this piece about Trump's influence, power and reach in the marketplace.

Mother’s Day: Baylor Expert Shares 5 Tips for Adult Daughters Making the Holiday Work This Year

WACO, Texas (May 5, 2020) – Daughters often put in emotional labor and significant time to make Mother’s Day feel special. Research shows that this type of “kin work” is largely invisible – to the daughters themselves, and others – because it is expected of daughters to make that contribution, said a Baylor University expert in mother-daughter relationships.

Audio: Millions of Americans Are Working From Home During the COVID-19 Crisis

Texas Public Radio: Management professor Sara Perry was a guest on an episode of "The Source" about the benefits and challenges of working from home.

Audio: Baylor Connections: Pedro Reyes

Baylor Connections: Pedro Reyes, associate professor of operations and supply chain management, shares his lessons in "Supply Chain 101" and ways that supply chain professionals can process current challenges.

Audio: Business Review: 30 Seconds to Success

KWBU (NPR): Entrepreneurship professor Greg Leman says that great ideas need to be concise enough to fit on a cocktail napkin.

Marketing Professor Andrea L. Dixon Honored as Cornelia Marschall Smith Professor of the Year

WACO, Texas (April 22, 2020) – Andrea L. Dixon, Ph.D., associate professor of marketing and executive director of the Center for Professional Selling in the Hankamer School of Business, has been named Baylor University’s 2020 Cornelia Marschall Smith Professor of the Year.

Take Me Out to the Ballgame: National Poll Says Fans Are Ready to Go

Forbes: Kirk Wakefield, executive director of Sports Sponsorship & Sales, discusses whether fans will want to sit next to others they don't know once live play resumes.

Wrestlemania, XFL, and How Fan Passion Multiplies Everything

Forbes: Executive director of the Sports Sponsorship & Sales program Kirk Wakefield writes about the XFL and what Americans would be willing to substitute for live sports.

Video: What Changes Will Survive COVID-19?

KWKT (FOX): Professor of Marketing and consumerism expert James Roberts is interviewed about the changes in our daily lives since COVID-19 and which changes might be here to stay.

The New Fanscape: When Stadiums and Arenas Reopen, What Must We Do Differently?

Forbes: Kirk Wakefield, Marketing professor, writes about the new fanscape and what must change once play resumes in order to adapt.

BBVA Sales Competition Winners Announced

Baylor Center for Professional Selling recently held their Baylor Business Value Analysis (BBVA) competition, where students completed a value analysis delivered via video.

What Athletic Departments and NFL Teams Need to Know Now About Football Fans

Forbes: Marketing professor Kirk Wakefield writes an update about how sports fans are feeling during the pandemic and how sports brands can best reach them.

Evidence From the Internet: How the Pandemic Sparks Sports Fans on Twitter

Forbes: This column penned by Marketing professor Kirk Wakefield discusses social media data that sheds light on how much sports fans miss the emotional outlet, socialization, and competition of sports.

Coronavirus: Baylor Finance Expert Explains How Uncertainty is Driving Market Fears

In the following Q&A, David Dicks, Ph.D, Baylor University assistant professor of finance, shares his thoughts on why this uncertainty has damaged the markets, puts the current situation in historic perspective and offers hope to investors.

Baylor Executive EMBA Program Offers New Graduate Certificate in Healthcare Innovation and Management

WACO, Texas (Feb. 27, 2020) – Baylor University’s Executive MBA Program is now offering a new Graduate Certificate in Healthcare Innovation and Management.

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