Strategic Marketing
Why Strategic Marketing?
The Strategic Marketing concentration is designed to give you a deeper understanding of advertising, branding, communications, and consumer behavior. Explore leading theories, models, and marketing tools to make better branding decisions and learn how to plan and evaluate branding strategies. Our courses provide a forum for students to discuss what they are learning and ways to apply the principles being taught.
Curriculum
| Required Courses | |
| BUS 5201 | In-Residence: Leading in the 21st Century |
| MGT 5311 | Leading with Integrity |
| QBA 5330 | Business Analytics for Decision-Making |
| ECO 5315 | Microeconomic Theory and Business Decisions |
| MGT 5136 | Global Human Capital Leadership |
| ACC 5305 | Financial Accounting |
| FIN 5260 | Financial Decision Making |
| MGT 5340 | Negotiation and Conflict Resolution |
| MIS 5152 | The Innovative Technology Leader: Aligning Technology and Business Strategies |
| BL 5201 | Business Law: Application & Strategy |
| FIN 5263 | Managing for Value Creation |
| ACC 5320 | Managerial Accounting |
| MGT 5320 | Manufacturing and Service Operations |
| MGT 5406 | Global Strategy: Building and Sustaining Competitive Advantage |
| BUS 5302 | In Residence: Government, Business, and Societal Impact |
| Credit Hours: 38 | |
| Concentration | |
| MKT 5310 | Seminar in Marketing Strategy |
| BUS 5V98 | Leading a Culture of Innovation |
| MKT 5440 | Strategic Brand Management* |
| MKT 5460 | Marketing Analysis* |
| Optional Experiential Learning** | |
| MGT 5307 | In Residence: Global Strategy: Building and Sustaining Competitive Advantage |
| Credit Hours: 12 | |
| Total Credit Hours: 50 |
*Taken online
**Additional Fees Apply