Strategic Marketing

Why Strategic Marketing?

The Strategic Marketing concentration is designed to give you a deeper understanding of advertising, branding, communications and consumer behavior. Explore leading theories, models, and marketing tools to make better branding decisions and learn how to plan and evaluate branding strategies. Our courses provide a forum for students to discuss what they are learning and ways to apply the principles being taught.

Curriculum
Required Courses
BUS 5201 In-Residence: Leading in the 21st Century
MGT 5311 Leading with Integrity
QBA 5330 Business Analytics for Decision-Making
ECO 5315 Microeconomic Theory and Business Decisions
MGT 5136 Global Human Capital Leadership
ACC 5305 Financial Accounting
FIN 5260 Financial Decision Making
MGT 5340 Negotiation and Conflict Resolution
MIS 5152 The Innovative Technology Leader: Aligning Technology and Business Strategies
BL 5201 Business Law: Application & Strategy
FIN 5263 Managing for Value Creation
ACC 5320 Managerial Accounting
MGT 5320 Manufacturing and Service Operations
MGT 5406 Global Strategy: Building and Sustaining Competitive Advantage
BUS 5302 In Residence: Government, Business, and Societal Impact
Credit Hours: 38
Concentration
MKT 5310 Seminar in Marketing Strategy
BUS 5V98 Leading a Culture of Innovation
MKT 5440 Strategic Brand Management*
MKT 5460 Marketing Analysis*
Optional Experiential Learning**
MGT 5307 In Residence: Global Strategy: Building and Sustaining Competitive Advantage
Credit Hours: 12
Total Credit Hours: 50

*Taken online

**Additional Fees Apply

Master of Business Administration

Hankamer School of Business

Baylor MBA programs combine rigorous, customized classroom learning and real-world experience in equipping today's business professionals to lead with excellence, integrity, and ingenuity in the global marketplace.

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