Program Overview

The Online Master of Business Administration with a Concentration in Marketing is designed to give you a deeper understanding of advertising, branding, communications and consumer behavior. Taught by our experienced faculty, this program provides a foundation in advanced business administration while focusing on the marketing skills you need to help virtually any business succeed.

Explore the leading theories, models and marketing tools to make better branding decisions and learn how to plan and evaluate branding strategies. Our courses provide a forum for students to discuss what they are learning and ways to apply the principles being taught. By earning your Online MBA—Marketing Concentration, you'll add tremendous value to your personal brand and position yourself for a variety of careers.

Learning Outcomes
  • Make better marketing and business decisions in the face of ambiguity.
  • Understand the synergies within marketing from strategy to brand to measurement of strategy and brand initiatives.
  • Develop effective marketing strategies and be able to measure the effect of those strategies.
  • Understand integrated marketing communications and how to effectively use mass, digital and personal channels of communication.
Career Outcomes
  • Marketing Director
  • Brand Manager
  • Senior Marketing Analyst
  • Product Manager
  • Market Research Analyst
  • Digital Marketing Manager

In order to earn an Online MBA degree in Marketing, students must complete 48-60 credit hours. The number of credit hours varies per student depending on whether additional business foundation courses are required. Below you will find the required core courses you must take for the Marketing concentration:

ACC 5420 Accounting
ECO 5415 Economics for Managers
FIN 5460 Fundamentals of Applied Business Finance
MGT 5410 Managing for Higher Performance
MGT 5420 Manufacturing & Service Operations
MGT 5485 Strategic Management & Business Policy
QBA 5435 Business Statistics
MIS 5450 Managing Information Technology in Enterprise
MKT 5410 Strategic Marketing
MKT 5440 Strategic Brand Management
MKT 5460 Marketing Analysis
BUS 5460 Communicating with Data
BUS 5490 Strategic Communication
MGT 5402 Negotiation


Master of Business Administration

Hankamer School of Business

Baylor MBA programs combine rigorous, customized classroom learning and real-world experience in equipping today's business professionals to lead with excellence, integrity, and ingenuity in the global marketplace.

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