Business Analytics

Why Study Business Analytics?

Business analytics is becoming more critical for organizations as they seek to better understand the current state of affairs and rethink their future trajectories. Organizations need analysts who can aggregate multiple sources of data, interpret big data, and convert the results of business analytics models into decisions that deliver results.

What is Business Analytics?

Business analytics is generally explained as being comprised of three different forms of analysis that can be used separately or together as organizations make decisions:

  • Descriptive analytics - seeks to look for patterns and trends within data
  • Predictive analytics - seeks to use historical data by extrapolating the past to predict the future
  • Prescriptive analytics - seeks to use data to optimize decisions

Using tools and techniques to learn data mining, applied statistics, predictive modeling, data visualization, among others, students will learn to analyze large quantities of data to support the process of decision making in organizational settings.

Earn a Concentration of Business Analytics

Graduate business students can earn a Graduate Concentration of Business Analytics within their graduate business degree program by completing 4 required courses plus 2 elective courses.

Required Courses:
  • QBA 5330 Business Analytics for Decision Making
  • MIS 5340 Database Management Systems
  • MIS 5342 Business Intelligence
  • MIS 5343 Data Visualization
Any Two Courses from the Following List:
  • ECO 5347 Econometrics
  • ECO 5349 Causal Inference
  • ECO 5351 Data Science I
  • ECO 5352 Data Science II
  • MIS 5346 Data Warehousing
  • MIS 5v95 BI/Analytics Practicum (internship) (permission required for credit)
  • MKT 5v98 Customer Analytics
  • Other 5v98 Courses (permission required for credit)

MBA Business Analytics Degree Plan

Master of Business Administration

Hankamer School of Business

Baylor MBA programs combine rigorous, customized classroom learning and real-world experience in equipping today's business professionals to lead with excellence, integrity, and ingenuity in the global marketplace.

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