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Baylor Business Advertising Summit

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Come to the 3rd Annual Baylor Business Advertising Summit: “Celebrating the Creativity of Waco!”

Join us at our 3rd Annual Baylor Business Advertising Summit taking place February 7, 2020 in Waco, Texas. The event will be held in Foster 240 from 11:00am-4:00pm. In the spirit of Advertising Week, we plan to convene the leading professionals from advertising and marketing agencies in Texas. Industry trends, professional development seminars and more will be presented. We also want to expose our students to the vast career opportunities in advertising and marketing.

Network with Colleagues as well as with Baylor Advertising and Marketing Students

In 2017, a startling report was presented by the Advertising Educational Foundation (AEF) on the lack of qualified college graduates in the talent pipeline for careers in Advertising and Marketing. Bridging the Talent Disconnect: Charting the Pathways to Future Growth was the AEF's new study that purported that there is a ”looming marketing and advertising talent crisis…and there is a lack of common vision, vocabulary and perceived relevance among marketers, young professionals and the colleges and universities.“ The Association of National Advertisers also attributes this crisis to outdated curriculum at universities and the lure of attractive career opportunities in Silicon Valley and Wall Street. We at Baylor Business are on a mission to do something about this crisis. We truly hope you will join us as we work to bridge the gap between the advertising industry and academia to empower the next generation towards careers in advertising and marketing.

Friday Afternoon Dr Pepper Networking Reception, 3:30-4:00

This event will continue our celebration of the vast creativity of Waco, with a fun Dr Pepper networking reception.

Keynote and Breakout Session Speakers

Will be announced as they are confirmed. This event will be held in Foster 240 from 11:00am-4:00pm.

Agenda:

TIME
ACTIVITY
10:30AM-11:00AMREGISTRATION OPENS
11:00AM-11:45AMMORNING KEYNOTE THOUGHT
LEADERS PANEL DISCUSSION

Title: “The State of Brand Disruption in Advertising and Marketing”
11:45AM-12:00PMMORNING BREAK
12:00PM-12:45PMKEYNOTE PRESENTATION:
“Fierce, Fabulous and Female in Advertising, Marketing, Entertainment and Sports - PART III”
Session Description:
Hear from a Hollywood industry professional on how to succeed in the worlds of Entertainment and more.
12:45PM-1:45PMLUNCH & NETWORKING
1:45PM-2:30PMBREAKOUT SESSIONS:
Session 1:
“The Key to Effective Communications & Presenting Your Best Self”
Session Description:
Learn from leading experts on how best to prepare for a position at an advertising or digital agency as well as for any career path.

Session 2:
“Celebrating the Creativity and Growth in Waco: Marketing & Advertising the City of Waco”
Session Description:
The City of Waco is experiencing tremendous growth. Hear from the Marketing Executives for the City of Waco and more on how the City is promoted and how their work impacts Central Texas.
2:30PM-2:45PMAFTERNOON BREAK
2:45PM-3:30PMCLOSING SESSION
AFTERNOON KEYNOTE PRESENTATION

Title: “Careers in Advertising, Marketing, Journalism, and More”
3:30PM-4:00PMDR PEPPER RECEPTION

Registration is now open.

Please complete the Content Release Form.

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