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S3 Course Plan


The S3 course plan is taken as part of the Bachelor of Business Administration degree.

BBA Core

Fourty-eight hours from the BBA Core form the basis of business knowledge for S3 majors. The core forms the foundation for all business majors at Baylor.

Program Tracks

As an S3 major, you may choose one of the following three tracks that determines your internship:

  • Ticket Sales Track
  • Customer Relations Management & Analytics Track
  • Corporate Partnerships Track

S3 Degree Plan

I. University/BBA Core --
II. S3 Major Required Courses 18 hours
MKT 3310 - Professional Selling & Communication (Fall, Junior - permit only with Lehnus)
MKT 3325 - Consumer Behavior (Fall, Junior - permit only with Wakefield)
MKT 3341 - Values Based Leadership in Sports (Fall, Senior)
MKT 4341 - Professional Selling and Communication for Sports II (Spring, Junior)
MKT 4310 - Sales Force Mgmt/Leadership (Fall, Senior)
MKT 3330 - Marketing Research & CRM (Spring, Junior - permit only with Wakefield)
MKT 4396 - Sports Marketing Internship (Summer after junior year)
III. CRM & Analytics Recommended Courses 9 hours
MIS 4344 - Business Intelligence (Senior)
MIS 4340 - Database Management (Fall. Jr/Sr)
MIS 4V98 - Data Visualization (Spring, Jr/Sr)

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