Marketing Course Listings

Course Description

Prerequisite(s): Junior Standing.
Designed to present a picture of the development and present status of our marketing system, to analyze the marketing task, and to examine the major policies that underlie the various activities of marketing institutions.

Course Description

Organized around building value-adding relationships such that both the selling and buying organizations benefit and the process of making informative and persuasive presentations. Course topics include how to make positive first impressions, managing objections, presentation skills, reaching win-win decisions and servicing customers. Developing one's selling and communications skills is useful to every business person who makes presentations. Case study, videotaped role playing, professional speakers and group interactions project the student into the world of business and selling.

Course Description

Prerequisite(s): MKT 3320.
Cross-listed as JOU 3320. A survey of the entire field of advertising stressing knowledge of history, principles, objectives, and the psychological basis of advertising. Research techniques, media selection, campaigns, production methods, and space buying are treated in survey style.

Course Description

An interdisciplinary approach to the analysis and interpretation of consumer buying habits and motives and the resultant purchases of goods and services. The purchaser's psychological, economic, and sociocultural actions and reactions are stressed as they relate to a better understanding of consumption.

Course Description

Prerequisite(s): MKT 3305 and a minimum grade of C in QBA 2305.
Systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services. Emphasis is placed on the process of conducting marketing research and the relevant issues at each stage in the process and the role that generated data plays in aiding management decision making. Designing research studies, constructing questionnaires, choosing samples, analyzing research results, preparing reports, and improving the student's overall problem solving skills are stressed.

Course Description

Applies marketing concepts to objectives of nonprofit organizations. Special attention is paid to fund raising, promotion, and strategic planning in the arts, education, and social issues.

Course Description

Prerequisite(s): Minimum grade of C in MKT 3305.
This course is designed to investigate the myriad of issues and ethical dilemmas facing the sports and fitness industry. Individuals will be challenged to examine personal values as they relate to sport and its application in our society.

Course Description

Prerequisite(s): MKT 3305.
Designed as an applied learning experience, the course follows the student's short-term paid placement (typically a semester) within a firm. Intern responsibilities are determined by the firm offering the internship; sales faculty work with companies to ensure that student experiences are full and rewarding. The course provides the framework for the student to document learning experiences from the internship and coursework in a personal e-portfolio for career management.

Course Description

Prerequisite(s): MKT 3305.
Beginning with sales force strategy for today's complex business environment, the course covers responsibilities of sales executives and field sales managers. Topics include sales force design, multi-channel strategy, sales technology, recruiting, training, and sales force motivation and evaluation. Case study, field projects, and speakers enhance the learning process.

Course Description

Prerequisite(s): MKT 3305.
Organized around the in-depth study of advanced sales practices, the course focuses on creating a customer-focused value proposition, the multi-person buying center, team-selling, key account management and time management. Videotaped role plays, presentations and live field work activate learning.

Course Description

<Prerequisite(s): Prerequisite(s): MKT 3305; not open to pre-business students.
Considers architecture of the store, layout, buying, pricing, display, sales promotion, stock control, and consumer services in general.

Course Description

Prerequisite(s): MKT 3305.
Focused on examining the value-creation aspects of marketing channels, course topics include analyzing existing channels as interorganizational systems and developing multi-channel models for moving products to end users. Key issues that students will consider include channel members' goals and value propositions, as well as optimizing configurations for market coverage and desired levels of vertical integration. Hands-on exercises and professional speakers illuminate existing channel issues.

Course Description

Prerequisite(s): MKT 3320; not open to pre-business students.
A managerial approach to promotional campaign development with an emphasis on advertising strategy as a component of the total marketing mix. Students apply research techniques to target audience identification, media planning, and creative execution. A complete campaign will be designed for a specified client.

Course Description

Prerequisite(s): MKT 3305; not open to pre-business students.
This seminar is conducted in Europe where students will participate in lecture/discussion sessions with executives of various multi-national and global corporations. Students will study the impact of the European Union and the European Common Currency (Euro) on world trade. Students will be exposed to marketing practices in several European countries and will gain insight into the cultural, social and political environments of each country visited.

Course Description

Prerequisite(s): MKT 3305; not open to pre-business students.
Cross-listed as INB 4325. A study of the international dimensions of American enterprise and the background of the international environment. Includes international trade concepts, cultural dynamics, business customs, multinational markets, development markets, and influence of political, legal, and geographic factors on international marketing.

Course Description

Prerequisite(s): MKT 3305, nine hours of additional marketing courses, and a minimum grade of C in ACC 2303 and 2304; and FIN 3310; not open to pre-business students.
Marketing Analysis is the capstone marketing course for marketing majors. The purpose of the course is to help the student develop his/her ability to use the knowledge and analytical skills gained in other marketing and business courses. Emphasis will be on analysis and decision making utilizing a variety of cases and business situations.

Course Description

<Prerequisite(s): MKT 3325 and MKT 3330.
An advanced Marketing elective that addresses important branding decisions faced by an organization. The course provides the student with an increased understanding of the important issues in planning and evaluating branding strategies; the appropriate theories, models, and other tools to make better branding decisions; and a forum to apply these principles.

Course Description

Prerequisite(s): MKT 3342; not open to pre-business students.
In-depth study of advanced selling and sales management issues pertaining to sports products and services. Includes developing/maintaining long-term customer relationships, account management, supply chain issues, financial analysis, and sales force ethics. Learning tools include case study, role playing, and interaction with executives in professional sports.

Course Description

Prerequisite(s): Not open to pre-business students.
Instills the training and skills required to research, plan, schedule, organize, and market events and venues. Provides logistics and the theoretical understanding needed to understand customers and effectively manage events and facilities. Includes instruction related to managing vendor contracts, event promotion, and event management technology.

Course Description

Prerequisite(s): Must be a major in Sports Sponsorship and Sales or consent of department chair.
Internship in sports marketing field; typically fulfilled in cooperation with the University's Athletic Department; student participates in directed activities pertinent to personal selling, promotion, direct response advertising, and customer relationship management.

Course Description

Prerequisite(s): Must be a major in sports sponsorship and sales or consent of department chair.
Internship in sports marketing field; fulfilled in cooperation with either a professional sports team or corporate sports sponsor; student participates in directed activities pertinent to personal selling, promotion, direct response advertising, and customer relationship management.

Course Description

<Prerequisite(s): Consent of marketing adviser and department chair; marketing majors only; not open to pre-business students.
Independent study under the direct supervision of a marketing department faculty member. Applications must be submitted and approved prior to registration.