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Browse Archives by Author: Kim, Sara
Marketing Your Agents: Effort vs. Talent
[12/1/2021]
Fine F. Leung, PhD, Sara Kim, PhD, and Caleb H. Tse, PhD
When highlighting exceptional performance of real estate agents, firms often credit the success to either sheer effort or natural talent. The way in which you market your agents, though, can impact their relationship formation with clients and, ultimately, the success of your firm
