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Browse Archives by Author: Chen, Zoey
Consumer-to-Brand Sharing: Will Your Clients Share the Bad News?
[9/1/2021]
Chris Hydock, PhD, Zoey Chen, PhD, and Kurt Carlson, PhD
Every successful firm knows that understanding consumer sentiment, both positive and negative, is essential for success. Our team conducted multiple studies to uncover tendencies concerning consumer-to-brand sharing and steps managers can take to receive unbiased information that is vital for a firm’s success
