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Browse Archives by Author: van Dolen, Willemijn
What Drives Customer Engagement on Instagram?
[3/1/2021]
Robert Rietveld, PhD Candidate, Willemijn van Dolen, PhD, Masoud Mazloom, PhD, and Marcel Worring, PhD
Do your Instagram posts contain emotional or informative appeals? This research defines the difference and examines which type best influences customer engagement on social media
