Browse Archives by Author: Yue, Cen April
How to Communicate During Organizational Change
Linjuan Rita Men, PhD, APR, Marlene Neill, PhD, APR, and Cen April Yue, PhD
In real estate, it is important to integrate employee-centered, symmetrical communication into change management in order to yield employees who are engaged in the change process. Our research examines how communication between managers and employees can impact employee engagement, commitment to change, and behavioral support for proposed change
Communication Climate and Organizational Identification: The Keys to Change Management?
Marlene Neill, PhD, Linjuan Rita Men, PhD, and Cen April Yue, PhD Candidate
Change is inevitable for long-term organizational sustainability, but change management is commonly viewed as a difficult
endeavor. Our research identifies and examines two key factors that can increase the odds for success for your firm's change initiatives