Browse Archives by Author: Gershon, Rachel

Earning Effective Referrals with the Right Incentives
[12/1/2020]
Rachel Gershon, PhD, Cynthia Cryder, PhD, and Leslie K. John, PhD
Referrals are an important source of new business for real estate agents, but our study shows that most businesses are not implementing referral incentive programs in the most effective manner

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