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Keller Center for Research

AUTHOR: Durif, Fabien

Corporate Social Responsibility & Consumer Loyalty
[9/1/2020]
Didier Louis, PhD, Cindy Lombart, PhD, and Fabien Durif, PhD
Does your firm have a greater responsibility outside of your legal obligations and goals? As corporations grow a sense of social responsibility, our research investigates the impact of philanthropy, environmental sustainability, customer respect, and worker respect on customer loyalty


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