Browse Archives by Author: Biswas, Dipayan
Are You on the Right Scent?
Anna Girard, PhD, Marcel Lichters, PhD, Marko Sarstedt, PhD, and Dipayan Biswas, PhD
The market for ambient scents is growing rapidly, and research reveals that pleasant ambient scents have a positive influence on consumers’ brand perceptions. We further examine how repeated subconsciously processed ambient scents enhance your potential homebuyers’ evaluation of their service experience