HSB > Keller Center for Research
AUTHOR: Papatla, Purushottam
#Retweet: How to Compose Shareable Tweets
[9/1/2020]
Nima Y. Jalali, PhD and Purushottam Papatla, PhD
Your Twitter followers can be some of your best brand ambassadors, but are you actually capturing their attention with your tweets? Our study analyzes whether the occurrence of topic-related words at the beginning of the tweet affects your number of retweets
