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Keller Center for Research

AUTHOR: Van den Bulte, Christophe

Maximizing the Benefits of Customer Referrals
Christophe Van den Bulte, PhD, Emanuel Bayer, PhD, Bernd Skiera, PhD, and Philipp Schmitt, PhD
Customers referred by other customers are the best kind. Our research conclusions shed light on why referred customers are more valuable and can also help firms and real estate agents maximize the benefits of customer referrals

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