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Keller Center for Research

AUTHOR: Dantas, Danilo C.

Watch Your Tone on Social Media
[9/1/2019]
Renato Hübner Barcelos, PhD, Danilo C. Dantas, PhD, and Sylvain Sénécal, PhD
Voice and tone are powerful ways to differentiate connotation, importance, and legitimacy of your messaging. Finding the right balance will make your social media campaigns that much more effective in connecting with customers and reaching the right audience


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