HSB > Keller Center for Research
AUTHOR: Syrdal, Holly A.
If You Want More than Just "Likes," Attachment is Better than Attitude
[9/1/2019]
Rebecca VanMeter, PhD, Holly A. Syrdal, PhD, Susan Powell Mantel, PhD, Douglas B. Grisaffe, PhD, and Erik T. Nesson, PhD
Social media has become increasingly important in driving sales. Our research suggests that understanding who receives your outreach is just as necessary as what you post
