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Keller Center for Research

AUTHOR: VanMeter, Rebecca

If You Want More than Just "Likes," Attachment is Better than Attitude
Rebecca VanMeter, PhD, Holly A. Syrdal, PhD, Susan Powell Mantel, PhD, Douglas B. Grisaffe, PhD, and Erik T. Nesson, PhD
Social media has become increasingly important in driving sales. Our research suggests that understanding who receives your outreach is just as necessary as what you post

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