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Keller Center for Research


Networking: The Difference in Knowing and Doing
Ko Kuwabara, PhD, Claudius A. Hildebrand, PhD, and Xi Zou, PhD
Networking can be a difficult issue for real estate professionals, and navigating that reality is key to successfully expanding professional ties to produce benefit for a firm, client, or project. This research examines how individuals' mindsets about networking affect their motivation to engage in networking

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