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Keller Center for Research

AUTHOR: Gregoire, Yany

Implementing Humor in Real Estate Transactions
[3/1/2019]
Bruno Lussier, PhD, Yany Grégoire, PhD, and Marc-Antoine Vachon, PhD
Using humor wisely is known to have many benefits in the workplace. In this article, we examine the influence of salesperson humor usage on salesperson creativity, customer trust, and sales performance within the context of a salesperson-customer relationship


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