Browse Archives by Author: Keh, Hean Tat

Consumer Susceptibility to Cross-Selling Persuasion
[3/1/2019]
Xuehua Wang, PhD and Hean Tat Keh, PhD
There are many possible applications of cross-selling for real estate, all of which have the potential to add value for the client and the agent. This article examines why some consumers are more susceptible to cross selling and how you can create a win-win for yourself and the buyer

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