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Keller Center for Research

AUTHOR: Schwartz, Janet

What are Likes Worth? A Facebook Field Experiment
[12/1/2018]
Daniel Mochon, PhD, Karen Johnson, PhD, Janet Schwartz, PhD, and Dan Ariely, PhD
In the growing social media marketing landscape, interacting with customers on Facebook is at the forefront of businesses’ higher spending, but are your Facebook page likes actually driving client engagement and spending?


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