Skip to main content
Home

Keller Center for Research

AUTHOR: Zarolia, Pareezad

Judging a Book by Its... Online Reviews?
[9/1/2018]
Pareezad Zarolia,PhD and Kateri McRae, PhD
In the simplest of transactions, the exchange of goods and services between a buyer and a seller develops a relationship that is dependent on trust. This study examines how direct and indirect impressions influence the development of trust in social relationships


Top News | News Archives


Border Title