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Keller Center for Research

AUTHOR: Gupta, Sunil

Does Liking Lead to Loving?
[6/1/2018]
Leslie K. John, PhD, Oliver Emrich, PhD, Sunil Gupta, PhD, and Michael I. Norton, PhD
When a customer clicks the like button on a brand’s Facebook page, what happens? Do these likes have value to a company, or are they merely the click of a button?


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