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Keller Center for Research

AUTHOR: Ko, Dongwoo

Connecting Luxury Homes with Right-Minded Consumers
[12/1/2017]
JaeHwan Kwon, PhD, Yuri Seo, PhD, and Dongwoo Ko, PhD
Our research examines how a consumer's view of this theory can affect his/her preference for luxury, and how advertisers, marketers, and real estate agents can use this information to increase the likelihood that consumers respond positively to luxury, increasing your chances of a sale


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