HSB > Keller Center for Research
AUTHOR: Ko, Dongwoo
Connecting Luxury Homes with Right-Minded Consumers
[12/1/2017]
JaeHwan Kwon, PhD, Yuri Seo, PhD, and Dongwoo Ko, PhD
Our research examines how a consumer's view of this theory can affect his/her preference for luxury, and how advertisers, marketers, and real estate agents can use this information to increase the likelihood that consumers respond positively to luxury, increasing your chances of a sale
